Kathryn Reid’s first TikTok video reached 1.3 million views and helped turn her farm-inspired jewellery into a global business. In this episode of the Jewellers Academy podcast, Kathryn joins Kelly Twigg to share how she found her way into jewellery making, discovered wax carving and created her distinctive animal nose rings. They talk about going viral, managing demand, building a loyal audience and adapting when tariffs and rising metal prices changed the business. Kathryn also explains why she still makes every piece herself and how the animals, stories and memories from her family farm continue to inspire her work.

Like with many tools, working out which torch is right for you can be hard to navigate. In this guide we compare three popular options; the handheld butane torch, the Max Flame Pro and the Smiths Little Torch, to help you understand their differences and decide which is right for you.

Good product photography is essential for any successful jewellery business. Your images create a first impression, show the quality of your craftsmanship and help customers feel confident about buying online. They also strengthen your brand and give you more content to use across your website, emails and social media. In this blog post, we share five ways better photographs can support your jewellery business, along with practical tips you can try straight away. Plus, discover how to take clear, beautiful jewellery photographs using the smartphone you already own.

Gemstones are at the heart of so many jewellery designs, but how much do you really know about them? In this week’s episode of the Jewellers Academy podcast, gemmologist Marie Chalmers shares her expertise on everything from diamond grading and coloured gemstones to lab-grown and recycled stones. Whether you're looking to build your confidence, make more informed buying decisions or simply love learning about the fascinating world of gemmology, you'll come away with practical knowledge and a fresh appreciation for the stones we work with every day.

Every other month, we award £1,000 to one jeweller to invest in their business and how you use it is completely up to you. Whether it's tools, materials, training, or something else that will support your growth, this fund is designed to help you move forward with purpose.

Plus, the winner also receives a 1-hour 1:1 mentoring session tailored to their needs, whether that’s business strategy, marketing, or hands-on jewellery making support.

Find out how to enter.

Imagine transforming simple silver or copper into jewellery bursting with colour, texture and character.

Enamelling opens up a whole new world of creative possibilities and it's a technique that many jewellers quickly fall in love with. In this guide, we'll answer some of the most frequently asked questions about enamel jewellery making and explain what you need to know before getting started.

How do successful jewellers develop collections that feel cohesive, recognisable and true to their style?

In this week’s episode of the Jewellers Academy podcast, Anna Campbell is joined by jewellery designer and Jewellers Academy mentor Elin Horgan to explore the creative journey behind designing a collection. From finding inspiration and refining ideas to using CAD, professional photography and branding, Elin shares the practical process behind bringing jewellery from sketchbook to launch. If you're ready to develop your own signature style, this episode is full of inspiration and advice.

Whether you want to learn jewellery making for the very first time or want a new project to enjoy over the summer, we've put together some of our favourite free online jewellery making courses.

One of the best things about learning jewellery making online is that you can work at your own pace. Whether you have an afternoon free or you're planning a summer full of creative projects, these courses includes professionally filmed video lessons, downloadable notes and lifetime access, so you can come back whenever inspiration strikes.

From silver jewellery making and wax carving to stone setting and metal clay, there's something here for every level of experience.

Christmas might feel a long way off, but now is the perfect time to start preparing if you want your strongest sales season yet. In this episode, Jessica Rose shares a simple six-month roadmap to help handmade jewellers plan, make, market and sell with confidence. Learn how to set realistic sales goals, create enough stock, market without overwhelm and maximise your Christmas sales while avoiding last-minute panic.

What torch should you buy? Can you melt down old gold? What's the best way to solder a fine chain without melting it?

During our latest Jewellers Academy Benchtips session, Master Goldsmith Michael Lynton answered questions from jewellers around the world, sharing practical advice from more than 60 years at the bench. From jewellery repairs and recycling precious metals to choosing the right tools and developing professional bench habits, this session is packed with practical tips you can apply to your own work. We've summarised some of the highlights in this post as well as shared the replay.

We're looking for a friendly, organised and reliable Logistics & Warehouse Administrator to join our team in Brighton, England. This permanent part-time role is perfect for someone who enjoys working methodically, takes pride in accuracy and wants to play an important part in a growing creative business. If you have experience in logistics, warehouse operations or administration and are looking for your next opportunity, we'd love to hear from you. Find out more about the role and how to apply below.

What does a traditional jewellery apprenticeship offer, and is there a modern alternative? In this episode, Jess is joined by Anna Campbell to explore how jewellers have traditionally learned their craft, why apprenticeships aren't accessible for everyone and how The Goldsmith Series brings the experience of learning from a Master Goldsmith online. They discuss repairs, bench skills, confidence and the opportunity to learn from over 60 years of professional goldsmithing experience with Michael Lynton.

If you've ever wished you could spend time learning alongside an experienced goldsmith, The Goldsmith Series was created with exactly that in mind.

Craft fairs and markets are a great way to test your design ideas and grow your jewellery business. They give customers the chance to see your work in person, try pieces on, hear the story behind your jewellery and connect with you as the maker.

Whether you're preparing for your very first craft fair or you're a seasoned exhibitor looking to improve your results, every event is an opportunity to learn.

At Jewellers Academy we've supported thousands of jewellers over the years, and we recently asked our wonderful community to share the tips they wish they'd known when they first started selling at markets. Their advice is practical, honest and packed with experience.

Here are 35 tips to help make your next jewellery market your best yet.

If you're looking to build a more resilient jewellery business, diversifying your income can make all the difference. In this episode of the Jewellers Academy podcast, Anna Campbell and Kelly Twigg explore practical ideas for diversifying your income and building a more sustainable business. From teaching and affiliate partnerships to repairs, specialist services and making the most of the skills you already have, discover how multiple income streams can help you build a more resilient and sustainable jewellery business.

Christmas can account for over half of a jeweller's annual sales, which means the work you do between July and November can completely change your end-of-year results.

If you're wondering when to start making, when to photograph your collection, when to launch your Christmas marketing and how to avoid the last-minute panic, this free course will guide you through it month by month.

Inside you'll find practical planning tools, marketing ideas and a clear roadmap to help you work towards a £20K Christmas in 2026.

What happens when you spend over 60 years at the bench?

In this episode of the Jewellers Academy Podcast, Jessica Rose talks with Master Goldsmith Michael Lynton about traditional apprenticeship, jewellery repair, craftsmanship and the skills he believes every jeweller should experience before they disappear.

Michael shares stories from a remarkable career spanning Hatton Garden, antique restoration, bespoke commissions and decades of problem solving at the bench. Together they explore how jewellery techniques have evolved, what can be learned from traditional ways of working and why passing practical knowledge on to the next generation matters more than ever.

With rising silver prices and a growing focus on sustainability, learning to recycle silver is becoming an increasingly valuable skill for jewellers. In this episode of the Jewellers Academy podcast, Jewellers Academy tutor Mahroz Hekmati joins Jessica Rose to explore why reusing silver scrap matters, how jewellers can think differently about materials and why understanding the process can help you save money, reduce waste and build confidence at the bench.

Curious about silver metal clay? In this Diploma in Silver Metal Clay Open Day, Jessica Rose takes you behind the scenes of our one-year programme and shares exactly what you’ll learn, the jewellery projects you’ll create and the support available throughout the year. From beginner techniques through to advanced masterclasses, discover whether this could be your next creative adventure.

Thinking about joining a jewellery diploma but wondering if it’s the right step?

In this episode of the Jewellers Academy Podcast, Jessica Rose talks to jeweller Kelly Twigg to talk about what really happens when you commit to a year of learning. From improving technical skills and growing confidence to finding community, accountability and creative momentum, discover the ten reasons students say a Diploma transformed their jewellery journey.