8 Common Mistakes Jewellers in Business Make (And How to Avoid Them) with Jessica Rose & Anna Campbell (podcast episode)

Jessica Rose is joined by Anna Campbell for a look at common mistakes jewellers make when growing their business and how to overcome them. They also introduce the Jewellery Business Academy (JBA) a year-long programme designed to give jewellers the tools, knowledge, and confidence they need to thrive.

The Diploma Diaries is an Instagram initiative where selected students and tutors share their year-long journeys with the wider jewellery-making community.

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Creating Gift Vouchers For Your Jewellery Business this christmas

The Christmas selling season is well and truly upon us now and we recommend having gift vouchers/gift certificates/gift cards available. Some customers find it hard to decide or want their loved one to choose their own present. Plus they’re great for when you get last minute shoppers! But how do you create and manage sales of gift vouchers? Here are our top tips.

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How Jewellers Grow: Tools, Techniques & Truths from the Diploma Diaries (podcast episode)

Ever wondered what it’s really like to take a jewellery diploma? In this episode, host Jessica Rose sits down with this year’s Jewellers Academy Diploma Diarists - Tori Foster, Jane Taylor, and Emma René to talk about their experiences studying, teaching, and creating jewellery as part of the Jewellers Academy Diploma programs.

The Diploma Diaries is an Instagram initiative where selected students and tutors share their year-long journeys with the wider jewellery-making community.

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win £1000 to spend on jewellery tools, materials or training - the jewellers academy support fund for September

Every other month, we award £1,000 to one jeweller to invest in their business and how you use it is completely up to you. Whether it's tools, materials, training, or something else that will support your growth, this fund is designed to help you move forward with purpose.

Plus, the winner also receives a 1-hour 1:1 mentoring session tailored to their needs, whether that’s business strategy, marketing, or hands-on jewellery making support.

Find out how to enter.

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15 Weeks to Christmas: The Jeweller’s Guide to a Profitable Season (podcast episode)

Christmas is the most profitable season for many jewellers but it can also be the most overwhelming if you don’t plan ahead. With just 15 weeks to go, now is the time to get organised, take action, and set yourself up for success.

That is why we have started our weekly jewellery business Christmas tips over on Instagram. Each week, Jess will be sharing something tangible and specific you can do for your jewellery business to ensure you stay on track.

In this week’s episode of the podcast, Jessica Rose and Anna Campbell share about the tips and practical strategies to help you maximise sales, stay focused, and avoid last-minute stress. From stock planning to marketing, photography to pricing, we walk you through how to make the most of this crucial quarter.

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The Good Girl Rebellion: Building a Business That Works for You with Anna Campbell (podcast episode)

Do you ever feel like you’re great at supporting others but struggle when it comes to prioritizing yourself and your own business? You’re not alone and there are things you can do. This week on the Jewellers Academy podcast Jessica Rose chats with our part time Community Manager Anna Campbell. Anna is a former psychology lecturer and author of the brand new book Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless, about how women who identify with the ‘good girl’ personality can grow businesses that align with who they really are without burning out or trying to force themselves into a model that doesn’t fit.

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5 tips for creating standout workshops as a creative with Patricia van den Akker from the Design Trust (podcast episode)

If you’ve ever thought about teaching creative workshops – or you already run them and want to make them truly unforgettable – this episode is packed with wisdom you won’t want to miss.

Jessica Rose sits down with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia’s approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can market our workshops in a way that connects emotionally with the right students.

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Advanced Stone Setting: Learn to Make Tiara Wedding Bands with April Dace in Brighton (podcast episode)

In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and experienced instructor April Dace about her upcoming three-day in-person masterclass in Brighton (2nd - 4th October 2025). Designed for intermediate to advanced jewellers, the course focuses on creating a stunning Tiara wedding band with five claws - a perfect project to refine your stone setting skills and elevate your engagement ring designs.

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10 Tips for Selling Out Your Jewellery Workshops with Anna Campbell & Lynn Powell (podcast episode)

Anna Campbell is in conversation with Lynn Powell. Anna is the founder and tutor for Jewellery School Scotland, teaching sell-out jewellery workshops in Edinburgh. Lynn Powell is the founder of the Arienas Collective, a creative workshop hub in Edinburgh. The collective was set up to help local artists and makers make a living doing what they love. Anna teaches her workshops exclusively with the Arienas Collective and they regularly sell out months in advance.

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win £1000 to spend on jewellery tools, materials or training - the jewellers academy support fund for july

Every other month, we award £1,000 to one jeweller to invest in their business and how you use it is completely up to you. Whether it's tools, materials, training, or something else that will support your growth, this fund is designed to help you move forward with purpose.

Plus, the winner also receives a 1-hour 1:1 mentoring session tailored to their needs, whether that’s business strategy, marketing, or hands-on jewellery making support.

Find out how to enter.

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The Visibility Retreat: A Game-Changer for Your Jewellery Business (podcast episode)

In this week’s episode of the Jewellers Academy Podcast, Jessica Rose is joined by Anna Campbell, Kelly Twigg, and Emma René to introduce something brand new: the first-ever Jewellers' Visibility Retreat, happening this September in Brighton, England.

This intimate, in-person, three-day event is designed for jewellery business owners who are ready to get seen, connect deeply with their brand, and confidently attract customers, just in time for the busy Christmas sales season.

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Overcoming Obstacles: How Jane Taylor Built a Thriving Jewellery Business (podcast episode)

Jess talks with fine jeweller and tutor Jane Taylor, to talk about her creative journey into jewellery making. From childhood badge-making to running her own boutique jewellery store in Godalming, UK. Jane shares about the winding road that led her to jewellery. From early experiments with polymer clay, to leaving an apprenticeship in search of creative freedom, to building her own brand and shop that's now part of a thriving creative hub.

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The Jewellers Visibility Retreat: How our In-Person Experience Can Help You Get Seen and Grow Your Jewellery Business

Join us for a transformative three-day, in-person retreat by the sea, designed to help jewellers step into true visibility, grow their brand with clarity, and finally feel seen. From expert-led sessions to a professional mini brand shoot and a powerful community experience, this is your moment to break through and move your business forward.

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Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery (podcast episode)

In this week's episode of the Jewellers Academy podcast, host Elin Horgan is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path to becoming a full-time jeweller began in an unexpected place, freelance web design. Hannah shares how she balanced both careers in the early stages, using her digital skills to support herself while slowly and steadily growing her jewellery business.

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how to have a 20k Christmas in your jewellery business in 2025 - free online course

Jewellers can make 60% (or more) of their annual income over the Christmas season so getting it right is important.

If you’re already feeling overwhelmed and maybe a bit panicky about all the things you need to do, trust me, I understand. I’ve been there too.

But what if I told you I have a step by step guide of what to do month by month from now to really nail your Christmas 2025? And what if I told you this online course is absolutely FREE?

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5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola Mcmillan (podcast episode)

In this week’s episode of the Jewellers Academy podcast, host Anna Campbell chats with branding expert Nicola McMillan, founder of NM Create, about the top five branding mistakes small businesses often make. From being too broad in your messaging to undervaluing professional design, they break down exactly what’s going wrong and how to fix it. Nicola shares practical tips on defining your ideal customer, creating a consistent visual identity, and building a brand story that resonates. Whether you're rebranding or starting fresh, this episode is a must-listen for building a strong, standout brand.

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