How to have a sale without having a sale

BLOG

Is there a particular brand you can think of where you wait for the sales before buying? It’s natural not to want to pay full price for an item if you know a sale is around the corner however, this can be a problem when you are selling handmade jewellery. Here is what to do instead!

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Top Tips For Building a Metal Clay Business

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There are many universal lessons on how to launch and grow a jewellery business that span all mediums, however there are some things specific to the unique and wonderful metal clay world that are well worth considering when building a business out of a love of this craft.

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GDPR for Jewellers

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GDPR can be a confusing area for any small business. But don’t let it scare you away from email marketing and engaging with your customers. Read our tips on how to make your business GDPR proof.

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Silver Clay beads: Jewellery Making Tutorial

HOW TO

Learn to make silver clay beads in this free download of a tutorial written by metal clay artist Anna Campbell

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Craft fair checklist for jewellers

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Your checklist of what you need when you’re selling at a craft fair so that you can make sure you’re fully prepared! Take a look…

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Gemstone Wire Wrapped Hoops: Jewellery Making Tutorial

HOW TO

Learn to make your own gemstone wire wrapped hoops in this fun jewellery making tutorial with Jessica Rose.

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Why Under-Pricing Your Jewellery Is Losing You Sales

BLOG

We all know that pricing is a challenging area for jewellers and the answer that many of us turn to is just to under-price a little in order to make sure we are not over pricing. See why that is not the answer and what to do instead.

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Instagram Stories For Your Jewellery Business - The Complete Guide

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Ready to up your stories game on instagram? We have everything you need in this complete guide to insta stories starting from the basics and taking you through tutorials to get confident ready for next weeks insta stories challenge!

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Lifestyle Photography For Your Jewellery Business

EPISODE 13

Taking amazing lifestyle shots of your jewellery is a great way to show customers more of your brands personality and give them an idea of the kind of lifestyle and values your jewellery presents…

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The Power Of A Brand For Your Jewellery Business

EPISODE 12

At Jewellers Academy we recently went through a rebrand and this hugely talented lady was the brains behind it all. Meet Hannah Belton as she shares some of her knowledge on creating powerful brands for jewellers and creatives.

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Five keys to running a jewellery business that pays the bills

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There comes a point when we really want to take our jewellery business up an notch and work on it full-time but sometimes this feels like a distant dream. Let's take a look at some of the key steps you can take to build a jewellery business with profits. 

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Choosing a Name for Your Jewellery Business

EPISODE 11

Naming your jewellery business can be tricky stuff! It is one of the questions we get asked about the most. In this episode, join Jess for top tips on how to pick the perfect name for you. 

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Top hashtags for your jewellery business

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How do you get found on Instagram? Use the right hashtags! Check out this latest blog post for some inspiration and ideas for the right hashtags for your jewellery business.

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How to Sell Your Jewellery Without Being Salesy

EPISODE 10

Ever feel awkward when trying to sell your handmade jewellery? You are not alone! Join Jess in this weeks video podcast with practical steps and actions you can take to master your selling technique and enjoy the process of selling.

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Funding and grants for jewellers

As our business grows sometimes we need some extra funding or support get get the next stage off the ground. See our round-up of grants, loans, awards and opportunities for jewellers and help us add any more to the list…

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Building a Website for Your Jewellery Business

WEBINAR

Want to build an amazing website for your jewellery business? One that attracts plenty of visitors and generates sales? Join the FREE online masterclass with Jessica Rose, starting this week - grab your spot today…

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Case study - getting press for your jewellery business

Want to see how getting featured in the press is done? Check out this case study from Anna Campbell our Community Manager at Jewellers Academy. Anna has had success in getting featured in the press with her jewellery and has some great tips on how you can too!

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How to Get Your Jewellery Business Featured in Magazines

EPISODE 9

Ready to get your jewellery business featured in some glossy mags? This week Jess covers top tips for getting noticed and pitching to journalists with your jewellery business. Watch to find out more…

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