We've reached 100k followers on Instagram, and we're celebrating by giving away 100 free Jewellers Academy online courses! Each winner can choose from 42 jewellery making and jewellery business courses, with something for beginners, experienced makers and jewellery business owners. To enter, head over to @jewellersacademy on Instagram, follow us and complete the steps on our giveaway post. The giveaway opens on Friday 6th November and closes at 11.59pm on Monday 9th November 2026. We'll select 100 winners at random and contact them individually on Instagram. Good luck, and thank you for being part of our wonderful jewellery making community!

If you're growing your jewellery business, having an experienced mentor to turn to can make a real difference. In this post, Jessica Rose shares how business mentoring can help you make decisions, overcome challenges, spot new opportunities and work towards your goals. Discover the benefits of having someone who understands the jewellery industry and can offer advice tailored to your business. You'll also learn how the 12-month Business Mentoring Programme works, with six individual sessions giving you regular guidance, support and accountability throughout the year. Find out how mentoring could help you grow a more successful, profitable jewellery business while doing something you love.

What if growing your jewellery business isn't about working harder, but working smarter? In this episode of the Jewellers Academy Podcast, Jessica Rose looks at how to grow your jewellery business without adding more to your already long to do list. Hear how to identify what's working in your business, focus on your bestselling jewellery, improve your marketing and make better use of your time. Jess also shares why letting go of certain products and outsourcing tasks can help you grow your sales and build a more sustainable business. This is for you if you've got your jewellery business up and running and you're ready to grow, but you're not sure where to focus your energy next. Jess also invites you to her free masterclass, Your Roadmap to Growing a Jewellery Business, where she'll help you create a clear plan for your next stage of growth.

You've started your jewellery business, but how do you take it to the next level? Growing a successful, profitable business involves much more than making beautiful jewellery. From attracting customers and improving your marketing to pricing and developing your skills as a business owner, there's a lot to think about. So how do you know where to focus your time and energy? Discover what really matters when growing your jewellery business and join Jessica Rose for a free masterclass on Wednesday 4th November to help you plan your next steps.

Are you making sales in your jewellery business but wondering where all the money has gone? Maybe your jewellery is selling well, you're building an audience and you're working harder than ever, but your bank balance isn’t reflecting all that effort.

If so, please know that you're not alone. It's something we see regularly with jewellers who are building their businesses, and it's something that Jessica Rose, founder of Jewellers Academy, experienced herself.

In this week's episode of the Jewellers Academy podcast, Jess shares three of the most common reasons jewellery businesses struggle to make a profit, along with practical steps you can take to make your business more financially sustainable.

From pricing your handmade jewellery correctly to creating a marketing strategy that leads to sales and getting to grips with cash flow, this episode is packed with advice for anyone who wants to make a good living from their jewellery making.

Could business mentoring help you grow your jewellery business? In this week's episode, Jess is joined by Anna Campbell to explore how mentoring can help you gain clarity, build confidence and make progress towards your business goals. They discuss the value of having an experienced sounding board, spotting opportunities you might have missed and getting personalised advice from someone who understands the jewellery industry. They also share their own experiences of mentoring and why accountability and ongoing support can make such a difference. Plus, there's exciting news about a new year-long mentoring opportunity through the Jewellery Business Academy, offering personalised support to help you take your business forward in 2027.

Join our 10 Weeks to Christmas Instagram Challenge for Jewellers and get ready to make the most of the festive shopping season! Starting on Friday 16th October, we'll be sharing one Instagram prompt each week to help you showcase your jewellery, connect with customers and encourage Christmas sales. From sharing your bestsellers and creating gift guides to telling your story and highlighting customer reviews, we've got plenty of ideas to keep you inspired. Sign up for our free weekly emails with prompts, tips and encouragement, and join the Jewellers Academy community as we get ready for Christmas together!

We're giving one lucky jeweller the chance to win a FREE place on the Jewellery Business Academy for 2027! Our year-long programme is designed to help you start or grow a successful, profitable jewellery business that works for you and your values. From branding and photography to pricing, marketing and selling, you'll learn the skills to take your business forward. With expert teaching, a personal mentoring session and a supportive community of fellow jewellers, you'll have help along the way. Whether your dream is to grow your sales, reach new customers or create a more sustainable business without burnout, we'd love to help you make it happen. Find out how to enter our Instagram giveaway for your chance to win!

What does it take to learn jewellery making while travelling the world? In this episode, Jess chats with Alison Powell, who began her jewellery-making journey in Tanzania and has continued developing her skills while living in Lebanon and Venezuela. From packing tools into suitcases to completing projects around international flights, Alison has found ways to keep learning despite some unusual challenges, including a war and an earthquake! She shares how her jewellery-making skills and personal style have developed, why she struggled to call herself a 'real jeweller' and how she's preparing to launch her own business, Avila Jewellery Designs. They also discuss the importance of having a supportive community of fellow jewellers, wherever in the world you happen to be.

In this episode of the Jewellers Academy podcast, Jessica Rose shares what she has learnt from launching her own jewellery business, Jessica Rose Jewellery. From deciding what to make and building a cohesive collection to investing in materials, photography and a website, Jess talks openly about the practical realities of starting again. She also explores the self-doubt that can come with putting your work into the world and the importance of developing a style that feels like your own. Along the way, there were broken stones, design decisions, branding choices and plenty of lessons about keeping things simple. Jess also explains why launching your jewellery business is only the beginning, rather than the moment everything suddenly takes off. For anyone starting a jewellery business or preparing to launch your first collection, this episode is packed with useful, reassuring insights from the process.

Feeling a little overwhelmed about making Christmas work for your jewellery business? I’d love to help. Join me, Jessica Rose, award-winning jewellery business entrepreneur, for a free masterclass replay where I’ll take you through a practical ten-week plan for a profitable festive season, with clear steps to follow each week.

We’ll cover what to share in your emails and on social media, which products to focus on and how to prepare for last-minute orders. Wherever you’re starting from, you’re very welcome. Register for free and get instant access to the replay so you can start putting your Christmas plan into action straight away.

Our Advanced Masterclasses are back for 2026/27, with a new format designed to give experienced jewellers more flexibility and support. This year, there will be one annual intake, giving you immediate access to all three specialist Masterclasses. The programme is designed as a follow-on from our Year 3 Advanced Jewellery Diploma, so it is aimed at jewellers already working at a high technical level. Live tutor support will then run throughout the year as we focus on each technique in turn. If you’re not sure whether the Masterclasses are right for you, you can also join Jess for our live Open Day on 7th October at 7pm UK time. In this blog post, we explain exactly how the programme will work and who it is for.

In this episode of the Jewellers Academy podcast, Jess is joined by jeweller and mentor Iain Sainsbury to explore how to take your stone setting skills to the next level. They talk through the three advanced stone setting Masterclasses, covering Decorative Collets, Fishtail Setting and Tiara Wedding Bands. Iain shares his experience of completing the courses himself and explains how the techniques have strengthened both his confidence and his jewellery making. They also discuss why advanced skills take practice, why getting things wrong is part of the learning process, and how repetition builds real technical ability.

If you’ve ever learned a new jewellery-making skill, you’ll know the finished piece is only a tiny part of the story. In this episode, Jess is joined by Kelly Twigg to go behind the scenes of the Jewellers Academy Diploma Diaries and talk about what learning really looks like, including the mistakes, the experiments, the things that take a few goes and the moments when it all starts to click. They chat about why it can be so reassuring to see other jewellers learning too, how sharing your process can help people connect with your work, and why trying something outside your usual style can sometimes take you in a completely new direction. Kelly also shares what it’s like to be back as a student again on the new Wax Jewellery Diploma, and why she’s loving having the space to experiment, learn and make alongside a whole community of other jewellers.

Scared to show your face on Instagram? Jewellery designer Lauren Gunning knows the feeling. In this episode, she shares how showing her personality helped her grow to nearly 30,000 followers. We explore finding confidence on camera and building connections through honest, imperfect content. Lauren reveals the pricing mistake that almost made her give up her jewellery career. She also shares how she transforms found sea glass into gems and builds her business around family life. An encouraging conversation about being yourself, valuing your work and giving your jewellery business a chance to grow.

What makes a jewellery business newsworthy? In this episode of the Jewellers Academy Podcast, Anna Campbell speaks to PR and visibility expert Amanda FitzGerald about finding the stories journalists want to hear. Discover how your personal journey, materials, creative process, customer stories and local connections can become compelling PR opportunities. Amanda also explains how to choose the right publication, write a concise press pitch and show why your story matters now. If you are launching a collection or building your profile, this episode will help you gain valuable press coverage and bring greater visibility to your jewellery business.

Join the Jewellers Academy 2-Week Instagram Challenge and give yourself a simple way to get back into posting before the busy Christmas sales season. Starting on 14th September 2026, you’ll get 10 weekday prompts to inspire your content, whether you want to share a post, Reel or carousel. Use the prompts in your own way, connect with other jewellers taking part and build some momentum on Instagram without having to come up with every idea from scratch.

We’re looking for a brilliant new person to join the team at Jewellers Academy Brighton as our Studio and Digital Marketing Coordinator. This is a varied four-day-a-week role combining digital marketing, social media, email campaigns, photography and video with helping to keep our busy jewellery studio welcoming, organised and running smoothly. We’re looking for someone creative, organised and proactive who loves working with people and is just as happy creating a Reel as they are helping a student or preparing the studio for a class. If you have proven digital marketing experience and would love to work in a friendly, creative environment, we’d love to hear from you.

After a summer break, it can be tempting to come back to your jewellery business with a huge list and the feeling that you need to catch up on everything immediately.

In this episode, Jessica Rose shares simple ways to ease yourself back into work without becoming overwhelmed, from resetting your workspace and rebuilding your routine to choosing the priorities that really matter for the months ahead.

You don’t need to tackle the whole list at once. Start with one thing, then build from there.

Jess also looks ahead to the busy Christmas jewellery sales season and how you can start preparing now without burning yourself out before it even begins.

A practical reset to help you get back to your jewellery business and back to the bench.