Model Shots: How to Style & Photograph Jewellery That Sells – with Naomi Lake & Elin Horgan (podcast episode)
In this episode of the Jewellers Academy podcast, jewellery designer Elin Horgan chats with creative director and beauty expert Naomi Lake about how to create stunning jewellery photography - whether you're DIY-ing it or working with a pro.
They cover how to plan a shoot, style on a budget, choose the right team, and capture images that truly sell your work. From mood boards to makeup, flat lays to editorial shots—this episode is packed with tips to help your jewellery shine online.
In this episode of the Jewellers Academy podcast, Elin Horgan is joined by creative director Naomi Lake for a deep dive into how to create scroll-stopping images that actually sell your jewellery. Whether you're DIY-ing your product shots or planning your first styled shoot, this conversation is packed with practical tips and creative inspiration.
Naomi shares her expert insight on everything from styling and moodboarding to choosing the right models and photographers. They talk about the power of strong visual storytelling, the importance of simplicity and consistency, and how to bring your brand to life through imagery - even on a budget.
You'll also learn:
How to approach a DIY shoot with confidence
Why non-recognisable imagery can be a powerful tool
The role of hair, makeup, and styling in showcasing your pieces
Tips for working with photographers and communicating your vision
How to use imagery to elevate your brand and boost sales
Whether you're just starting out or ready to uplevel your product photography, this episode will leave you brimming with ideas to make your jewellery shine online.
About Naomi
Naomi Lake is a makeup artist and hairstylist, model and creative director, as well as a freelance beauty and wellness writer. She's worked with household names like Nike, L'Oreal, Primark and Lee Stafford, as well as jewellery brands such as Loren Lewis Cole, Rock and Raw, Sia Taylor, Elin Horgan and Joma Jewellery.
Jewellery Photography courses with jewellers academy
Would you like to learn how to take beautiful pictures of your jewellery pieces? We have two great courses to chose from. Both taught by expert jewellery and product photographer, Karen Young, you can chose from taking images on your smartphone or our more in depth course using an actual camera.
Photographing Jewellery Using Your Smartphone
If you would like to take beautiful photographs of your jewellery with your smart phone this course was designed just for you…
Jewellery Photography
Learn to take professional photos of your jewellery at home in this in-depth online course.