5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola Mcmillan (podcast episode)
In this week’s episode of the Jewellers Academy podcast, host Anna Campbell chats with branding expert Nicola McMillan, founder of NM Creates, about the top five branding mistakes small businesses often make. From being too broad in your messaging to undervaluing professional design, they break down exactly what’s going wrong and how to fix it. Nicola shares practical tips on defining your ideal customer, creating a consistent visual identity, and building a brand story that resonates. Whether you're rebranding or starting fresh, this episode is a must-listen for building a strong, standout brand.
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Imagine this: you’ve poured your heart into designing beautiful, one-of-a-kind jewellery pieces. You’ve set up an Instagram account, maybe even a website… but somehow, you’re still not getting the attention or the sales you hoped for.
Sound familiar?
The truth is, having great work isn’t always enough. Without a clear, compelling brand, it’s easy to get lost in the crowd.
But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy Podcast is a must-listen.
In this week’s episode of the Jewellers Academy podcast, host Anna Campbell chats with branding and web design expert Nicola McMillan, founder of NM Creates, to uncover the five most common branding mistakes small businesses make and how to avoid them.
From trying to appeal to everyone (and ending up bland) to the dangers of DIY design, this conversation is packed with practical tips for elevating your brand.
You’ll learn how to:
Attract the right audience with a clear client avatar
Create visual consistency using a professional brand style guide
Craft a compelling brand story that builds emotional connection
Stand out by innovating, not imitating
Understand why investing in professional design pays off
Whether you're just starting out or ready to take your business to the next level, this episode will help you build a brand that’s authentic, memorable, and effective.
Listen now and start transforming your brand today.
about nicola
Nicola Mcmillan is a specialist in branding and web design. The founder of NM Creates, specialising in branding that actually converts for small business owners. She does a range of things including her VIP Design Intensives and won the Creative Hero award last year in the Small Business Heroes awards. She has also just started the Design VA to take design tasks from business owners to free up their time.
Website: https://www.nmcreates.co.uk/
Instagram @nmcreates_
LinkedIn https://www.linkedin.com/in/nicola-mcmillan/
Free resources from Nicola https://www.nmcreates.co.uk/brand-clarity-workbook
Check out Anna Campbell’s business and Nicola’s branding on the Good Girl Rebellion
If you are working on growing a jewellery business check out The Jewellery Business Academy.
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