How to Plan for a £20K Christmas in Your Jewellery Business (2026 Guide + Free Course)
Christmas can account for over half of a jeweller's annual sales, which means the work you do between July and November can completely change your end-of-year results.
If you're wondering when to start making, when to photograph your collection, when to launch your Christmas marketing and how to avoid the last-minute panic, this free course will guide you through it month by month.
Inside you'll find practical planning tools, marketing ideas and a clear roadmap to help you work towards a £20K Christmas in 2026.
how to have a 20k christmas in your handmade jewellery business - free online mini course
This short course features 2 videos from me talking you through what to do, downloadable course notes and a Christmas Planner to help you stay on track.
On this course you will learn:
how to work out how many pieces you need to sell to hit your target
the strategy you need to smash your goals
what you can do in advance and what has to wait
marketing ideas for jewellers at Christmas
And more
Sound good?
a sneak peek at the course content
If you’re wondering what you need to work on over the next 6 months to have a 20k Christmas then here are the headlines. The course goes into detail about exactly what you need to do.
July - Planning
We start with planning and a series of questions to help you get super clear on what you will be selling and how you will sell it
August - Making
Yes, making your stock for Christmas in August! Or at least making samples ready for photographing if you make to order
September - Photography & Content
If you are selling online or attracting customers through social media, good photography is now a must for handmade jewellers so let’s get this handled this month
October- Launch
It’s time to post your lovely jewellery in your webshop and start to make your Christmas sales
November- Sell
Your focus this month should be on selling and this section of the course features tips on marketing
December - Deliver
Posting out orders, finishing up and your final push. And a tip that could add a last minute boost to your sales.
By the end of this course you'll know exactly what to focus on each month, how many pieces you need to sell to reach your target, and how to market your jewellery consistently without feeling overwhelmed.
Join today and start building your best Christmas yet.
faqs
When should jewellers start preparing for Christmas?
The best time to start preparing for Christmas is in July. Starting early gives you time to plan your sales targets, create your collections, build up stock, organise photography and prepare your marketing before the festive rush begins. By spreading the work over several months, you'll be in a much stronger position to enjoy a successful and less stressful Christmas season.
How much stock should I make for Christmas?
The right amount of stock depends on your sales goals, the time you have available and how quickly you can make each piece. A good starting point is to work backwards from your revenue target, calculating how many pieces you'll need to sell to reach your goal. This approach helps you focus your making time on the products that will have the biggest impact on your Christmas sales.
What sells best at Christmas?
Giftable jewellery at a range of price points tends to perform well during the Christmas season. Best sellers often include earrings, necklaces, stacking rings, personalised jewellery and pieces that are easy to gift. Looking at your previous Christmas sales can help you identify which designs your customers love most and where to focus your efforts.
When should I launch my Christmas collection?
Many jewellers launch their Christmas collections in September or October, giving customers plenty of time to browse, order and shop ahead of the busiest weeks of the season. Launching early also gives you more opportunities to promote your collection through email marketing, social media and events before the Christmas rush begins.
How can I increase jewellery sales before Christmas?
Planning ahead is one of the most effective ways to increase Christmas sales. By preparing your stock, photography and marketing well in advance, you can promote your jewellery consistently throughout the season rather than relying on last-minute sales. Setting clear revenue goals and following a month-by-month plan can help you stay focused and make the most of your busiest time of year.