EPISODE 24
We all know how important it is to have a clear idea of who our ideal customer is so that we can market to them, go to events they will be at and attract them as followers online. But how do we get started with working out who they are?
Read MoreEPISODE 23
Want to know the secrets to creating a beautiful style to your brand? Join me in this interview with the wonderful Fiona Humberstone AKA The Brand Stylist.
Read MoreEPISODE 22
Join me in this latest free video tutorial where I run through 10 things you can get started with straight away to launch and build your handmade business.
Read MoreEPISODE 21
Finding your niche/ unique style as a jeweller helps your business to have an identity, to stand out from the crowd and will lead to more sales. But how do you do it? Here are some suggestions
Read MoreEPISODE 20
Sounds good right? Join me in this video to look at how you could be making more money in your jewellery business.
Read MoreEPISODE 19
Video brings your jewellery to life for your customers. Have a listen to find out ways that you can use video to boost engagement and sales in your jewellery business.
Read MoreEPISODE 17
Strategies for staying motivated, focused and on-track in your jewellery business
Read MoreBLOG
Mini-guide to help you with getting started in your own space so that whether you want to make bead and wire work, silver and gold jewellery or other materials such as metal clay, you can set up a home jewellery workstation with ease.
Read MoreVIDEO
A great tutorial for beginner jewellery makers. In this video learn a simple technique that will allow you to make earrings, necklaces and even bracelets in minutes. We also look at how to make nice professional handmade earwires to elevate your designs.
Read MoreBLOG
We’re coming up to the time of year where it’s a real benefit to have gift vouchers/gift certificates/gift cards available for customers who either find it hard to decide or who want their loved one to choose their own present. But how do you create and manage sales of gift vouchers? Read on to find out more…
Read MoreBLOG
If you haven’t already got some amazing things that fulfil your jewellery obsession on your wishlist this Christmas, then here’s some great idea’s that are bound to excite you!
Read MoreVIDEO
Learn how to make these lovely stacking bracelets - great to sell as part of a jewellery business or you may love them so much you keep them for yourself! Perfect project for gemstone lovers.
Read MoreEPISODE 16
Ok so we know it is important to build a list and engage with our customers, but what on earth do we say to them? Have a listen to this video to find out more.
Read MoreEPISODE 15
I am passionate about email lists. It is a hugely under utilised platform for jewellers, watch this weeks video podcast to find out more about why you need to be building an email list for your jewellery business…
Read MoreEPISODE 14
Top tips and ideas to help launch and grow an amazing website for your jewellery business.
Read MoreBLOG
Is there a particular brand you can think of where you wait for the sales before buying? It’s natural not to want to pay full price for an item if you know a sale is around the corner however, this can be a problem when you are selling handmade jewellery. Here is what to do instead!
Read MoreBLOG
There are many universal lessons on how to launch and grow a jewellery business that span all mediums, however there are some things specific to the unique and wonderful metal clay world that are well worth considering when building a business out of a love of this craft.
Read MoreBLOG
GDPR can be a confusing area for any small business. But don’t let it scare you away from email marketing and engaging with your customers. Read our tips on how to make your business GDPR proof.
Read MoreHOW TO
Learn to make silver clay beads in this free download of a tutorial written by metal clay artist Anna Campbell
Read MoreBLOG
Your checklist of what you need when you’re selling at a craft fair so that you can make sure you’re fully prepared! Take a look…
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