Finding your Ideal Customer in your Jewellery Business
We all know how important it is to have a clear idea of who our ideal customer is but how do we get started with working out who they are?
Welcome to Episode 24 of the Jewellers Academy Video Podcast! It is wonderful to have you here.
We all know how important it is to have a clear idea of who our ideal customer is so that we can market to them, go to events they will be at and attract them as followers online. But how do we get started with working out who they are?
Find out the first steps in the short tutorial above with jewellery Entrepreneur Jessica Rose.
Finding Your Ideal Customer:
0:45 What to do if you don’t know who your ideal customer is
1:20 Looking at yourself – what do you have in common with your ideal customer?
1:40 Having multiple ideal customers, considering different parts of your business
2:17 Asking your current customers about themselves – market research
3:00 Doing fairs/ events to meet customers (if selling online/ wholesale)
3:30 Creating a customer profile
I hope you enjoyed this podcast. Do check out these other episodes
Jewellers Academy membership is an online resource designed specifically for jewellers. Founded by Jessica Rose, Director of the London Jewellery School, Europe’s largest jewellery training provider.
Jewellers Academy membership gives you access to a library of jewellery business resources including the 8-week jewellery business Bootcamp, jewellery photography course, and more as well as monthly masterclasses, a thriving community, exclusive discounts and an access-all-areas pass to our online jewellery making courses.
THANK YOU FOR BEING HERE…
I do hope you enjoy and gain value from this episode! Come and let me know what you think over on our Instagram page @jewellersacademy tag us in your posts #jewellersacademy
And if you are new to Jewellers Academy come and find us over on the community Facebook group for support with starting and growing your business at:
I look forward to seeing you over there soon,