Create An Amazing Website For Your Jewellery Business

Episode 14


Having your own website is a great opportunity to grow your jewellery business - to build your brand and to open the way to communicate more with your customers online. Take a look at this episode for some top tips if you are starting to create a website.


Welcome to Episode 14 of the Jewellers Academy Video Podcast! It is wonderful to have you here.

Today we are looking at creating your own website for your jewellery business

In this Episode we will be covering:

  • Getting branding, colours, fonts, hex codes, and look and feel ready to design your website

  • Building out product descriptions, titles and tags for help with your SEO on your site

  • Writing copy with a consistent brand tone-of-voice

  • Including keywords that relate to your jewellery/ brand/ values throughout the site (in a non-spammy way)

  • What pages to include on your website

  • The importance of the ‘about us’ page

  • Building our mailing list through our website

Have a listen - make some notes if you like and then make a plan for any changes/ updates you might need in your jewellery business website to really optimise it.

Well done for all the hard work you are putting in - it will be worth it in the long run. Small changes each week add up to big changes over all.


I do hope you enjoy and gain value from this episode! Come and let me know what you think over on our Instagram page @jewellersacademy tag us in your posts #jewellersacademy

And if you are new to Jewellers Academy come and find us over on the community Facebook group for support with starting and growing your business at:


I look forward to seeing you over there soon,


Happy Making



Jess x