Why You Need to be Building An Email List For Your Jewellery Business

Episode 15


I am passionate about email lists. It is a hugely under utilised platform for jewellers, watch this weeks video podcast to find out more about why you need to be building an email list for your jewellery business…


Welcome to Episode 15 of the Jewellers Academy Video Podcast! It is wonderful to have you here.

Today we are talking about why it is a great idea to build an email list for your jewellery business.

In this Episode we will be covering:

  • How emails to an inbox are far more direct and personal than social media

  • Why talking to a warm audience on email is a great idea

  • Encouraging repeat orders through email

  • Setting up with an email provider such as mailchimp

  • Focusing on quality over quantity on your list

  • Ideas for creating ‘lead-magnets’ for your list

  • Using a pop-up form on your website

Have a listen - make some notes if you like and then make a plan for any changes/ updates you are going to put in place to make a difference in your business.

Well done for all the hard work you are putting in - it will be worth it in the long run. Small changes each week add up to big changes over all.


I do hope you enjoy and gain value from this episode! Come and let me know what you think over on our Instagram page @jewellersacademy tag us in your posts #jewellersacademy

And if you are new to Jewellers Academy come and find us over on the community Facebook group for support with starting and growing your business at: 



I look forward to seeing you over there soon,


Happy Making



Jess x