Finding your Unique Style as a Jeweller

Episode 21


Finding your niche/ unique style as a jeweller helps your business to have an identity, to stand out from the crowd and will lead to more sales. Here are some ideas to help you find yours!


Welcome to Episode 21 of the Jewellers Academy Video Podcast! It is wonderful to have you here.

Why is a niche so important?

When you find a niche your customer understands what you are offering and they come back to you again and again for it. Which is great for business! It can be challenging finding your niche but once you have one it helps to direct all the branding, marketing and general direction for our business.

So how do we find one?

1. Look at your materials

What materials do you usually work in, how important are they to your style? Is there anything different or unique about what they are and how you use them?

2. What is the ethos behind your business? What do you care about? Think of your values and what jewellery means to you.

3. What are your personal interests/ knowledge areas? Cycling, yoga, babies, skateboarding, meditation, the beach? Can you link your jewellery to a niche area to help build your audience?

4. Look for a gap in the market. Is there anything that you wish you could buy that just isn't out there? If so you are probably not the only one, this is a great way to stand out from the crowd and help your customers fulfill a need at the same time.

Video timings

0- 1.22 secs - Why finding your niche is important

1.22 secs - 2.22 secs - Materials

1.49 - 2.33 secs Ethos

2.33 secs - 3.32 Personal interests

3.32 - 3.52 Gap in the market

5 mins - Summary

I hope this video has been helpful if you like it give me a thumbs up and subscribe so I can keep creating videos like these. Best of luck with your businesses. Have a great day, Jess x

Interested in other ways to grow your jewellery business? Join our FREE Jewellery Business Growth course

jewellers academy membership

Jewellers Academy membership is an online resource designed specifically for jewellers. Founded by Jessica Rose, Director of the London Jewellery School, Europe’s largest jewellery training provider.
Jewellers Academy membership gives you access to a library of jewellery business resources including the 8-week jewellery business Bootcamp, jewellery photography course, and more as well as monthly masterclasses, a thriving community, exclusive discounts and an access-all-areas pass to our online jewellery making courses.

It is the complete package of support and training for jewellery designers.

Find out more and sign up here >


I do hope you enjoy and gain value from this episode! Come and let me know what you think over on our Instagram page @jewellersacademy tag us in your posts #jewellersacademy

And if you are new to Jewellers Academy come and find us over on the community Facebook group for support with starting and growing your business at:


I look forward to seeing you over there soon,


Happy Making



Jess x