In this episode, Anna Campbell is joined by website designer Helen Rawlinson to talk about when it’s time to move from Etsy to your own website. They explore how marketplaces have become more crowded and price-driven, making it harder for handmade jewellers to stand out. Helen shares how your own site gives you control over your branding, customer experience, and email list so you can build repeat sales. They also discuss practical platform choices and why getting your website live matters more than making it perfect.

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Our one-year Diploma in Fine Jewellery has been running since 2021, and as we head into our sixth year, we’ve been refreshing and refilming a selection of projects and course content. One of the benefits of our Diploma programmes is that you receive lifetime updates, so whenever new material is added, it’s automatically shared with you. In this blog post, I’m excited to introduce the refreshed and brand-new content.

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Are you ready to take your jewellery brand to the next level? This masterclass is designed for makers who already have an established business and want to elevate how their brand looks, feels, and connects with customers. We’ll explore storytelling, visual consistency, professional photography, and thoughtful updates to your packaging and display. Small, strategic changes can create a more cohesive, premium presence. Join us to refine your brand and present your work with greater confidence.

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This week’s episode of the Jewellers Academy podcast is packed with practical, confidence-boosting steps to help you start (or grow) a metal clay jewellery business. Jess is joined by metal clay expert Anna Campbell to talk about what makes silver metal clay such an accessible material, how to make your materials budget go further, and how to build a business model that actually suits the way you want to work.

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The Diploma in Wax Jewellery launches in September 2026 and is designed for beginners and experienced jewellers alike. In this post, we’ll walk you through the kit options so you can see what’s right for you.

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Many jewellers turn to making when life feels overwhelming and there’s a powerful reason why. In this episode, host Anna Campbell is joined by trauma therapist Anne Cheshire to explore how creativity supports the nervous system after stress, burnout or trauma. Together they look at why we can’t always think our way out of anxiety, and how the physical act of making helps restore safety, focus and agency. The conversation gives you tools to help your jewellery practice feel supportive rather than pressured.

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What would you ask a jewellery mentor? We have a talented mentor team on the Wax Diploma course and in this live session I introduced you to some of them. Find out more about their careers and what they are most looking forward to with the new Diploma course on the replay now.

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This week on the Jewellers Academy podcast, Jess is joined by jeweller and wax tutor Elin Horgan to introduce Jewellers Academy’s new free Week of Wax challenge which starts on 2nd February and is open for enrolment now. They discuss what wax jewellery is, why it’s such a powerful (and affordable) material to work with, and walk through each day of the 5-day program. Ideal for beginners and experienced jewellers alike.

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Creativity and jewellery making often go hand in hand, but what if your brain works a little differently too? In this episode of the Jewellers Academy Podcast, Anna Campbell talks with neurodiversity coach Aileen Carson about why so many makers recognise traits like hyper-focus, pattern-spotting and big creative energy in themselves. They explore what neurodiversity really means, how it can show up in business life, and why it’s not something that needs ‘fixing.’ You’ll also hear practical tips for managing your time, energy and workload without burning out.

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In this episode of the Jewellers Academy Podcast, Jess is joined by tutor and jeweller Kelly Twigg to introduce 10 Days of Silver Jewellery, our popular free jewellery-making challenge. They talk through how the programme works and why it’s designed to help jewellers of all levels ease back into making with confidence. The conversation explores the range of projects and how the challenge encourages creativity without pressure, letting you dip in and out or work at your own pace. It’s a supportive, inspiring way to reconnect with the joy of making at the start of the year.

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Dreaming of starting a jewellery business but not sure where to begin? Join award-winning jewellery entrepreneur Jessica Rose for a live masterclass designed for absolute beginners. You’ll learn the essential first steps to turn your jewellery ideas into a real business - plus what not to worry about yet - run live on Zoom, replay included.

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Kickstart 2026 is a free, five-day challenge designed to help jewellery makers and jewellery business owners begin the year with clarity, confidence and calm. In this week’s episode of the Jewellers Academy podcast, Jess explains how the challenge offers a gentle, structured way to reflect on your vision, set meaningful goals for your jewellery business, create simple action plans, build supportive routines and consider how money will flow into your business - without the overwhelm or pressure.

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This week on the Jewellers Academy podcast, Jess and Anna Campbell explore their annual tradition of choosing a Word of the Year as a gentler alternative to New Year’s resolutions. They reflect on the words they chose for 2025 and how the year lived up to them, before sharing their words for 2026 and what they hope for the year ahead. If you’re thinking about setting intentions for 2026, they also share simple guidance to help you choose a word that feels meaningful and supportive.

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If you love jewellery making, creativity, and real-world inspiration, then settle in and binge watch the incredible series we’ve created for Jewellers Academy! The Jewellers Retreat follows passionate makers as they take on timed jewellery-making challenges over three days, with expert mentors on hand to share tips, tricks and behind-the-bench wisdom - plus a bit of friendly drama and inspiration along the way.

And in The Handmade Jewellers, you’ll meet five talented makers from around the UK in a documentary-style series that takes you inside their workshops, reveals the tools and techniques they love, and lets them teach you new skills straight from their benches. Both shows are now fully available to watch, so grab a cuppa, get comfy, and prepare to be inspired by the journeys, stories and craft of these amazing jewellers!

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In this episode of the Jewellers Academy Podcast, Jess is joined by Liz Lloyd, founder of Liz Lloyd Jewellery, to talk about her journey into jewellery and what it’s really like to build a business step by step.

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