My Jewellery Business Journey: How I Launched My Collection and Sold My First Pieces with Liz Lloyd (podcast episode)
In this episode of the Jewellers Academy Podcast, Jess is joined by Liz Lloyd, founder of Liz Lloyd Jewellery, to talk about her journey into jewellery and what it’s really like to build a business step by step.
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In this episode of the Jewellers Academy Podcast, Jess is joined by Liz Lloyd, founder of Liz Lloyd Jewellery, to talk about her journey into jewellery and what it takes to build a confident, professional jewellery business.
Liz shares how an early love of making jewellery led her back to the bench after a long career in teaching and creative work. During lockdown, she rediscovered jewellery making and found Jewellers Academy which helped her move from experimenting to building a business with intention.
She talks about completing the Diploma in Silver Jewellery, describing it as a key moment in finding her style, building confidence, and developing skills in a structured, apprenticeship-style way. Liz also shares how joining the Jewellery Business Academy gave her the focus and structure she needed to grow sustainably, choosing to work on one area of her business at a time.
Jess and Liz discuss the importance of communication in jewellery business, why investing in professional photography can transform how your work is perceived, and what Liz learned from creating her first full jewellery collection inspired by nature and architecture. They also explore building a website that feels calm and luxurious, pacing yourself creatively, and balancing making with promotion.
This is an inspiring listen for anyone, particularly if you are coming to jewellery making after another career.
Jewellery designed and made by Liz Lloyd (copyright 2025)
About Liz
Liz Lloyd is a jewellery designer and maker creating handmade sterling silver and 9ct gold pieces from her home studio in the UK. Her work is inspired by the meeting of nature and structure, drawing on clean architectural lines and the sculptural forms of sea waves and rock strata. Using these influences, she creates minimalist jewellery designed to be worn every day as well as for special occasions. Liz works to commission and sells her collections through her website.
Completing the Jewellers Academy Silver Diploma in 2023–2024, alongside two years in the Jewellery Business Academy, was a turning point that gave her the confidence and clarity to design and launch a new 24-piece silver and gold collection.
www.lizlloydjewellery.co.uk
@lizlloydjewellery
jewellery business academy 2026
If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track.
Plus get one to one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more.
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