how to start a jewellery business in 2026 masterclass with jessica rose
If you missed my masterclass How to Start a Jewellery Business in 2026 don’t worry - you can watch the replay now. This is for anyone new to building a jewellery business who wants to grow an authentic, sustainable business around your vision looking at the practical steps you should take - connecting with customers, and growing a business brick by brick rather than following rigid formulas. Grab a notebook and pen and watch now.
How to Start a Jewellery Business in 2026: Key Takeaways from the Masterclass
Starting a jewellery business in 2026 can feel overwhelming, but with the right guidance, it’s entirely achievable.
Watch this masterclass for my practical 10-step strategy for launching a successful business, alongside key focus areas to thrive in the modern market.
10 Essential Steps to Launch Your Jewellery Business
Start with a Small Collection: Create 4–12 pieces as a Minimum Viable Product (MVP). The goal is to launch quickly, gather feedback, and build marketing content.
Create Content from Day One: Share behind-the-scenes photos and videos on social media to build an early following and authentic customer connection.
Prioritize Email Over Website: Focus on building your email list before perfecting your website. Customers can buy directly through email or DMs while your site is being developed.
Choose Your Name & Branding Quickly: Decide on a business name and basic branding elements within two weeks. Using your own name (e.g. Jessica Rose Jewellery) builds trust and flexibility.
Price for Profit from the Start: Avoid under pricing. Handmade jewellery should generally start at £100 to reflect value, fund growth, and attract customers who appreciate quality.
Collect Emails Immediately: Email marketing is the most effective way to sell online. Send regular monthly updates to nurture your audience.
Show Yourself: Customers buy from people, not products. Share your personality and process on social media and your website’s About Me page.
Make Jewellery Accessible: Offer pieces at different price points and payment plans to build trust and enable repeat purchases.
Focus on Marketing: Consistent social media, email updates, and attending events are critical to attract sales. Marketing often matters more than pricing or product quality.
Be Patient: Jewellery businesses take time. Expect 3–5 years to become fully established, with fine jewellery businesses often taking 7–10 years to achieve profitability.
Key Focus Areas for 2026
Collection & Photography: Invest in professional photos to showcase your jewellery.
Social Media Consistency: Post 4–5 times a week to maintain engagement.
Regular Emails: Send monthly newsletters to connect with your audience.
Connection and Trust: Stand out as authentic and handcrafted, countering mass-produced and AI-generated products.
Common Questions Addressed
Setting Business Goals: Whether your goal is a side hustle or a full-time, team-based business, all paths are valid.
Difficult-to-Pronounce Names: Consider a simplified or shortened version for easier customer recognition.
Selling Fine Jewellery: Direct-to-customer sales are preferred over galleries to retain higher profit margins and provide better service, though this requires time to build trust.
jewellery business academy 2026
If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track.
Plus get one to one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more.