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We’re coming up to the time of year where it’s a real benefit to have gift vouchers/gift certificates/gift cards available for customers who either find it hard to decide or who want their loved one to choose their own present. But how do you create and manage sales of gift vouchers? Read on to find out more…
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If you haven’t already got some amazing things that fulfil your jewellery obsession on your wishlist this Christmas, then here’s some great idea’s that are bound to excite you!
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Learn how to make these lovely stacking bracelets - great to sell as part of a jewellery business or you may love them so much you keep them for yourself! Perfect project for gemstone lovers.
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Ok so we know it is important to build a list and engage with our customers, but what on earth do we say to them? Have a listen to this video to find out more.
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I am passionate about email lists. It is a hugely under utilised platform for jewellers, watch this weeks video podcast to find out more about why you need to be building an email list for your jewellery business…
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Top tips and ideas to help launch and grow an amazing website for your jewellery business.
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Is there a particular brand you can think of where you wait for the sales before buying? It’s natural not to want to pay full price for an item if you know a sale is around the corner however, this can be a problem when you are selling handmade jewellery. Here is what to do instead!
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There are many universal lessons on how to launch and grow a jewellery business that span all mediums, however there are some things specific to the unique and wonderful metal clay world that are well worth considering when building a business out of a love of this craft.
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GDPR can be a confusing area for any small business. But don’t let it scare you away from email marketing and engaging with your customers. Read our tips on how to make your business GDPR proof.
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Learn to make silver clay beads in this free download of a tutorial written by metal clay artist Anna Campbell
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Your checklist of what you need when you’re selling at a craft fair so that you can make sure you’re fully prepared! Take a look…
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Learn to make your own gemstone wire wrapped hoops in this fun jewellery making tutorial with Jessica Rose.
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We all know that pricing is a challenging area for jewellers and the answer that many of us turn to is just to under-price a little in order to make sure we are not over pricing. See why that is not the answer and what to do instead.
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Ready to up your stories game on instagram? We have everything you need in this complete guide to insta stories starting from the basics and taking you through tutorials to get confident ready for next weeks insta stories challenge!
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Taking amazing lifestyle shots of your jewellery is a great way to show customers more of your brands personality and give them an idea of the kind of lifestyle and values your jewellery presents…
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Finding different avenues to sell your jewellery is key to survival as a jewellery designer. If you are considering taking part in a jewellery Pop Up shop here are some key points to think about in how to make it a real success.
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At Jewellers Academy we recently went through a rebrand and this hugely talented lady was the brains behind it all. Meet Hannah Belton as she shares some of her knowledge on creating powerful brands for jewellers and creatives.
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There comes a point when we really want to take our jewellery business up an notch and work on it full-time but sometimes this feels like a distant dream. Let's take a look at some of the key steps you can take to build a jewellery business with profits.
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Naming your jewellery business can be tricky stuff! It is one of the questions we get asked about the most. In this episode, join Jess for top tips on how to pick the perfect name for you.
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