Right now, email marketing is the most effective way to sell your work online and to build a community. There’s nothing like email, so if you haven’t started or are quite new there is so much potential there! Join me as we talk through this topic.
Read MoreToday I'm joined by Sally Costen aka The Clerkenwell Jeweller. Sally started her career as a graphic designer and retrained as a jeweller at the London Jewellery School. She is an incredible jeweller who regularly enters and wins jewellery design awards. In this episode, I talk to her about her career, why she enters competitions, how you can replicate this success for your business and the value behind it.
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As jewellers we work with tools, heat and chemicals. So how do we ensure we do so safely? Take a look at our comprehensive health and safety for jewellers guidance
Read MoreJoining me on this weeks podcast is jeweller Hayley Kruger. Hayley has been in the jewellery industry for many years and as a jeweller she has a diverse business working with customers and commissions, teaching and television work. In this episode we talk about her career as a jeweller and focus on the issue of fear and imposter syndrome and Hayley’s take on how to manage it.
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Styling your images to create balanced, emotive and beautiful images of your pieces is one of the most powerful sales tools available to handmade sellers for attracting and engaging with customers. In part two of this two part blog series, jewellery photographer, Karen Young shares the building blocks of Photo Styling to create on-brand and visually pleasing images that really show off your gorgeous handmade jewellery.
Read MoreThis week hear from me about my story. From starting at zero, to building my jewellery business, creating the London Jewellery School and Jewellers Academy to scaling to a £500k a year business. When I first started out I couldn’t have even imagined that being possible! Find out more and some of the lessons I’ve learned along the way in this week’s podcast.
Read MoreThis week I’m joined by jeweller Sally How to talk about how to use Pinterest successfully for jewellers. Sally is the founder of her jewellery business How Fine Designs and she has reached nearly 300,000 monthly viewers on Pinterest. She shares her expertise and tips on using Pinterest to drive traffic to your website
Read MoreThis week I’m excited to share with you a strategy and 6 month plan for having a £20K Christmas in your jewellery business this year. Christmas is traditionally the busiest time of year for jewellers and 2020 will be no exception. I talk you through the different things to focus on each month from now until December to prepare for your Christmas sales, connect with your customers and smash your targets
Read MoreMy guest this week is award-winning Art Director and jeweller Emma René who joins us to talk about the 10 mistakes jewellers make with their branding and how to overcome those mistakes.
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Styling your images to create balanced, emotive and beautiful images of your pieces is one of the most powerful sales tools available to handmade sellers for attracting and engaging with customers. In part one of this two part blog series, jewellery photographer, Karen Young shares her styling 'recipe' that takes the guesswork out of nailing photo styling each and every time.
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Applications for JewelFund 2020 are now open! Two £1000 grants are available. What would you spend the money on for your jewellery business? Find out how to apply
Read MoreThis week we’re joined by Banita Mistry the founder of @Jewellers_of_Colour an Instagram community connecting Black, Asian and Ethnic Minority Jewellers to share stories, resources and opportunities. This year there has been a real awakening about what is going on in the world and how we can move towards more positive change. I talk with Banita about the jewellery industry specifically and how we can move toward a better, more integrated future.
Read MoreThis week we’re joined by Stelios Karantonas who is a trained goldsmith. He trained in Greece before moving over to London to set up his workshop. He has his own jewellery brand and is a very knowledgeable and talented jeweller. Today he shares some of his journey to becoming a jeweller.
Read MoreThis week on the podcast we’re joined by the jeweller Karen Young. Karen had a successful corporate career and has made the transition to following the thing she loves - jewellery - and now has two thriving businesses. Learn about her fascinating journey and hear her advice for jewellers.
Read MoreEpisode 5 is all about a model jewellery photoshoot. Jewellers often photograph their jewellery with props but using a model can really elevate your brand, give your jewellery a particular look and make it more desirable for your customers. Join me in conversation with jeweller Elin Horgan who has experience of working with jewellery photoshoots for her own brand to pick up her valuable tips and advice
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When you first start your handmade jewellery business, often you are brimming with excitement, enthusiasm and make jewellery for the sheer joy of it. But sooner or later on your jewellery business journey, thoughts turn to making a profit to achieve your goals and really grow your business. But how do you achieve this? Have a look at some of the options available to you to fast track your growth
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Most jewellers have this thing about tools! We love them and can’t get enough of them! But today we are going to talk about one of the main tools for a jeweller - the saw
The jeweller’s saw is used in a number in many forms of jewellery making, from silversmithing, wax carving, and even perspex so it is worthwhile investing in one for your toolbox. And because it is a tool that you will likely have for many years, it is worth taking a little bit of time before buying (or upgrading) to make the right choice for you and your needs.
Read MoreSo much is changing right now about how we work. Many of us have a business selling jewellery face to face, whether that’s at craft markets, jewellery parties, in shops etc but now we’re looking at how to pivot to have a strong online offering. Join me in episode 4 of the podcast as I talk about some of the top tips for taking your business online by building on the business you already have.
Read MoreThank you to the hundreds of you that entered our lockdown jewellery competition. We found it so hard to choose a winner so we shortlisted 12 entrants and put it to the public vote. Find out who won ..
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