The Blog
Using video to promote your jewellery business
EPISODE 19
Video brings your jewellery to life for your customers. Have a listen to find out ways that you can use video to boost engagement and sales in your jewellery business.
Staying motivated in your jewellery business
EPISODE 17
Strategies for staying motivated, focused and on-track in your jewellery business
Setting up a home jewellery studio
BLOG
Mini-guide to help you with getting started in your own space so that whether you want to make bead and wire work, silver and gold jewellery or other materials such as metal clay, you can set up a home jewellery workstation with ease.
DIY: Gemstone & Wire Jewellery Making Tutorial
VIDEO
A great tutorial for beginner jewellery makers. In this video learn a simple technique that will allow you to make earrings, necklaces and even bracelets in minutes. We also look at how to make nice professional handmade earwires to elevate your designs.
Creating Gift Vouchers For Your Jewellery Business
BLOG
We’re coming up to the time of year where it’s a real benefit to have gift vouchers/gift certificates/gift cards available for customers who either find it hard to decide or who want their loved one to choose their own present. But how do you create and manage sales of gift vouchers? Read on to find out more…
A Christmas wishlist for jewellers
BLOG
If you haven’t already got some amazing things that fulfil your jewellery obsession on your wishlist this Christmas, then here’s some great idea’s that are bound to excite you!
How to Make Stacking Bracelets
VIDEO
Learn how to make these lovely stacking bracelets - great to sell as part of a jewellery business or you may love them so much you keep them for yourself! Perfect project for gemstone lovers.
What Should I Email My Customers?
EPISODE 16
Ok so we know it is important to build a list and engage with our customers, but what on earth do we say to them? Have a listen to this video to find out more.
Why You Need to be Building An Email List For Your Jewellery Business
EPISODE 15
I am passionate about email lists. It is a hugely under utilised platform for jewellers, watch this weeks video podcast to find out more about why you need to be building an email list for your jewellery business…
Create An Amazing Website For Your Jewellery Business
EPISODE 14
Top tips and ideas to help launch and grow an amazing website for your jewellery business.
How to have a sale without having a sale
BLOG
Is there a particular brand you can think of where you wait for the sales before buying? It’s natural not to want to pay full price for an item if you know a sale is around the corner however, this can be a problem when you are selling handmade jewellery. Here is what to do instead!
Top Tips For Building a Metal Clay Business
BLOG
There are many universal lessons on how to launch and grow a jewellery business that span all mediums, however there are some things specific to the unique and wonderful metal clay world that are well worth considering when building a business out of a love of this craft.
GDPR for Jewellers
BLOG
GDPR can be a confusing area for any small business. But don’t let it scare you away from email marketing and engaging with your customers. Read our tips on how to make your business GDPR proof.
Silver Clay beads: Jewellery Making Tutorial
HOW TO
Learn to make silver clay beads in this free download of a tutorial written by metal clay artist Anna Campbell
Craft fair checklist for jewellers
BLOG
Your checklist of what you need when you’re selling at a craft fair so that you can make sure you’re fully prepared! Take a look…
Gemstone Wire Wrapped Hoops: Jewellery Making Tutorial
HOW TO
Learn to make your own gemstone wire wrapped hoops in this fun jewellery making tutorial with Jessica Rose.
Why Under-Pricing Your Jewellery Is Losing You Sales
BLOG
We all know that pricing is a challenging area for jewellers and the answer that many of us turn to is just to under-price a little in order to make sure we are not over pricing. See why that is not the answer and what to do instead.
Instagram Stories For Your Jewellery Business - The Complete Guide
BLOG
Ready to up your stories game on instagram? We have everything you need in this complete guide to insta stories starting from the basics and taking you through tutorials to get confident ready for next weeks insta stories challenge!
Lifestyle Photography For Your Jewellery Business
EPISODE 13
Taking amazing lifestyle shots of your jewellery is a great way to show customers more of your brands personality and give them an idea of the kind of lifestyle and values your jewellery presents…
Pop Up Shops for Selling Jewellery
BLOG
Finding different avenues to sell your jewellery is key to survival as a jewellery designer. If you are considering taking part in a jewellery Pop Up shop here are some key points to think about in how to make it a real success.