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If you haven’t already got some amazing things that fulfil your jewellery obsession on your wishlist this Christmas, then here’s some great idea’s that are bound to excite you!
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Is there a particular brand you can think of where you wait for the sales before buying? It’s natural not to want to pay full price for an item if you know a sale is around the corner however, this can be a problem when you are selling handmade jewellery. Here is what to do instead!
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There are many universal lessons on how to launch and grow a jewellery business that span all mediums, however there are some things specific to the unique and wonderful metal clay world that are well worth considering when building a business out of a love of this craft.
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GDPR can be a confusing area for any small business. But don’t let it scare you away from email marketing and engaging with your customers. Read our tips on how to make your business GDPR proof.
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Your checklist of what you need when you’re selling at a craft fair so that you can make sure you’re fully prepared! Take a look…
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We all know that pricing is a challenging area for jewellers and the answer that many of us turn to is just to under-price a little in order to make sure we are not over pricing. See why that is not the answer and what to do instead.
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Finding different avenues to sell your jewellery is key to survival as a jewellery designer. If you are considering taking part in a jewellery Pop Up shop here are some key points to think about in how to make it a real success.
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There comes a point when we really want to take our jewellery business up an notch and work on it full-time but sometimes this feels like a distant dream. Let's take a look at some of the key steps you can take to build a jewellery business with profits.
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How do you get found on Instagram? Use the right hashtags! Check out this latest blog post for some inspiration and ideas for the right hashtags for your jewellery business.
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As our business grows sometimes we need some extra funding or support get get the next stage off the ground. See our round-up of grants, loans, awards and opportunities for jewellers and help us add any more to the list…
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Want to see how getting featured in the press is done? Check out this case study from Anna Campbell our Community Manager at Jewellers Academy. Anna has had success in getting featured in the press with her jewellery and has some great tips on how you can too!
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Instagram is THE place to be for jewellers on the web but should you choose a personal or a business Instagram account?
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We all know that pricing your jewellery can be a real challenge in your business, and it is more of an art from than a science, but there are some guidelines we can follow that can help us in the process. Watch the video lesson below to learn all about pricing effectively.
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Knowing what makes your customer tick is without a doubt one of the hardest (but the most critical) aspects of creating a successful business.
Intimately knowing your customer can positively impact every aspect of your business from where you sell your products, to the designs and materials you use, your product descriptions, and even your marketing pitches and copy. If you know what makes she (or he!) tick you can tap into their hopes and dreams to make what you have to sell irresistible to them. But, getting to know your customer does take time and effort and will be a continual process.
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