How Jewellers Can Use Pinterest to Drive Traffic & Sales with Pinterest Expert Trona Freeman (podcast episode)
In this episode of the Jewellers Academy Podcast, host Anna Campbell chats with Trona Freeman, a Pinterest and SEO consultant to dig into one of the most underused yet powerful platforms available to jewellers today: Pinterest.
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Trona breaks down why Pinterest is not just another social media platform but a visual search and discovery engine ‘If Instagram and Google had a baby, this would be Pinterest.’ Unlike fast-scroll platforms, Pinterest users are intentional, slower, and often in a buying mindset. With a strong audience of high-earning women aged 30–50 and a rapidly growing Gen Z user base, the platform is primed for product-based businesses like jewellery brands.
You’ll learn a practical, step-by-step strategy for levelling up your Pinterest presence, including:
Optimising Your Profile
How to use search-friendly names, clear bios, and SEO principles so your ideal customers can actually find you.
Building Smart Boards That Work for You
Why boards matter more than you think, how to niche them down (e.g., Gold Band Wedding Rings), and how ‘seed pins’ help train the algorithm to understand your content.
Creating High-Performing Pins
How to optimise every pin with strong titles, keyword-rich descriptions, hashtags, and simple calls to action to encourage saves - one of the strongest signals in Pinterest’s ranking system.
Content Strategy & Consistency
What to post, how often, and how to mix product shots, lifestyle images, and text-based pins to meet customers at different stages of their buying journey. Anna and Trona also discuss easy keyword research techniques and powerful tools like Pinterest Trends and Pinterest Predicts.
Leveraging Product Catalogues
How Etsy, Shopify, and WooCommerce sellers can auto-feed product pins into Pinterest to build visibility with minimal effort.
Common Mistakes to Avoid
From broken links and out-of-stock products to low-quality images, Trona covers the pitfalls that can silently affect your reach. She also explains why patience is essential - just like Google SEO, Pinterest rewards consistency, quality, and a long-term mindset.
Whether you're new to Pinterest or ready to revisit it with a fresh strategy, this episode is packed with actionable insights to help you attract more traffic, more saves, and ultimately more sales.
jewellery business academy 2026
If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track.
Plus get one to one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more.
If you’d like to know more, join the live open day on Tuesday 9th December 2025 at 8pm UK time GMT. Here’s the link you need to register (and receive the replay via email if you can’t join live)
about trona
Trona Freeman is a Scotland-based Pinterest and SEO consultant who runs her business under the name Aye Lined Digital Marketing. Originally she started out as a beauty and lifestyle blogger, sharing content on fashion, skincare and photography and through that journey she discovered the potential of Pinterest as a powerful driver of traffic. Over time, what began as a hobby and creative outlet evolved into a full-blown service: Trona now helps small businesses , including creatives and makers, to grow online by leveraging Pinterest and smart SEO strategies. Her background as a creator and MA in Art History gives her a unique perspective on how visual artists and artisans (like jewellers) can use visual platforms to reach new audiences.
Trona has kindly gifted listeners 50% off her course with the code JEWEL50
Link to course:
Connect with Trona:
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