10 Weeks Until Christmas: A Free Sales and Marketing Masterclass for Jewellers

Join me, Jessica Rose on Wednesday 14th October 2026 at 7pm UK time for a FREE masterclass.

10 Weeks Until Christmas - your jewellery business profit plan

If you’re looking ahead to Christmas and feeling a little overwhelmed by everything you could be doing for your jewellery business, please know that you’re not alone.

Perhaps you’ve been busy making beautiful pieces, but haven’t had time to think about how you’ll market them. Maybe you have plenty of ideas, but you’re not sure which ones to focus on. Or you really want this Christmas to go well and would love someone to help you work out your next steps.

Wherever you’re starting from, there is time to make a plan. You don’t need to have everything figured out already, and you don’t have to work it all out on your own.

I’d love to help.

Join me, Jessica Rose, founder of Jewellers Academy and an award-winning jewellery business entrepreneur, for a free masterclass on creating your ten-week Christmas sales and marketing strategy. I’ll draw on my own experience of successfully selling jewellery and building jewellery businesses to help you put together a practical plan for yours.

We’ll take it week by week, from now through to 20th December, so you can see what to focus on and feel more confident about the weeks ahead.

A clear plan can make all the difference

When you run a jewellery business, there are so many things asking for your attention. Alongside making your jewellery, you’re taking photographs, updating your website, packing orders and trying to find something to say on social media.

Having a plan means you don’t have to start from scratch every time you sit down to write an email or share a post. You know what you’re promoting, what your customers need to hear and what you need to prepare.

In this masterclass, I’ll break that down into manageable steps, with space to think about what will work for your products, your business and the time you have available.

What we’ll cover together

Planning for a profitable Christmas

We’ll begin with what it takes to make the festive season profitable for your jewellery business. More orders can be wonderful, but we also want your hard work to bring a worthwhile return.

We’ll look at choosing the pieces to focus on, highlighting jewellery that makes a lovely gift and presenting options within clear price brackets. This will help you build a campaign that makes it easier for customers to find the right gift.

Your week-by-week sales and marketing strategy

We’ll walk through a detailed plan for the weeks leading up to Christmas, focusing on short-term marketing techniques you can start using straight away.

You’ll be able to see how your campaign fits together, with key seasonal and awareness dates included to help you prepare ahead of time.

What to share in your emails and on social media

If you’ve ever opened a blank email or looked at your phone and thought, “What shall I say today?”, this part is for you.

We’ll explore specific ideas for what to share each week, from introducing giftable pieces and helping customers choose to answering their questions and reminding them about ordering dates. You’ll have a clearer direction for both your emails and your social media posts, so creating content feels more manageable.

Getting your resources ready

We’ll look at the things that will help your campaign run smoothly, including your photography, your website and your terms and conditions.

Thinking about these now can make life easier later. We’ll talk through what you need, so you can make a practical preparation list and work through it one step at a time.

Making the most of the final weeks

As Christmas gets closer, we’ll look at how to adapt your plan to focus on last-minute orders and gift vouchers.

That includes helping customers understand when they need to order and what’s still available, so they can shop with confidence and you can set clear expectations.

You’ll get a sales strategy template to download that will help you bring everything together into a plan you can return to throughout the season.

You’re very welcome, wherever you are in your business

You might be preparing for your first Christmas selling jewellery, or you may have several festive seasons behind you and want to feel more organised this time.

You don’t need a large collection or a finished marketing plan to join us. If you have jewellery to sell and would appreciate some guidance on how to approach the next ten weeks, I’d love to see you there.

My aim is for you to leave feeling clearer about what to do next, with practical ideas you can use in your own business.

Looking ahead to January

I’ll also introduce the Jewellery Business Academy, starting in January, and explain who it’s for if you’d like support with growing your business in the new year.

For now, let’s take the next step together and get your Christmas plan in place.

10 Weeks Until Christmas: A Free Masterclass with Jessica Rose
Wednesday 14th October 2026 | 7pm UK time | Online

Do register even if you can’t join me live to get the replay emailed to you and access to the free sales strategy template.

I’d love to help you make the most of this Christmas.

Jessica x