How and Why I Rebranded My Jewellery Business with Kate Seow of Prosecco and Rubies
It’s natural for your business to grow and evolve over time, and as that happens, you may need to update your branding to reflect the changes. In this episode, Kate Seow describes her experience with rebranding Prosecco and Rubies to reflect her growing interest in bespoke fine jewellery. She walks us through the rebrand process from beginning to end and shares advice for anyone else who’s thinking about revisiting their business’ branding.
098: How and Why I Rebranded My Jewellery Business
with Kate Seow
It’s natural for your business to grow and evolve over time, and as that happens, you may need to update your branding to reflect the changes. In this episode, Kate Seow describes her experience with rebranding Prosecco and Rubies to reflect her growing interest in bespoke fine jewellery. She walks us through the rebrand process from beginning to end and shares advice for anyone else who’s thinking about revisiting their business’ branding.
Episode Description:
In this episode, we’ll talk with Kate Seow about rebranding a jewellery business (0:50)
When did you first get interested in jewellery? (2:18)
How did you transition from beading to fine jewellery? (6:52)
Can you walk us through your branding journey? (9:35)
What made you decide that rebranding was worth the cost? (13:49)
Can you describe the rebrand process? (16:26)
How did you create your new website and photography? (23:35)
Where do you want your business to go next? (26:48)
What advice do you have for anyone who’s considering doing a rebrand? (28:24)
How to connect with Kate (29:54)
About Kate
Hello, I’m Kate, Jewellery Designer-Maker at Prosecco & Rubies. I’ve been obsessed with jewellery and gemstones from a young age and started creating small beaded items that I sold at school charity events. My love of crystals and their form actually led me into studying Chemistry, which in turn led to a teaching career. When my Mum died unexpectedly in Summer 2017, I was compelled to re-evaluate my life. A year later, I launched my business with the dream of letting my Mum’s spirit live on through my creations. My jewellery journey is now taking me down the bespoke, fine jewellery path, with a particular interest in responsibly sourced metals and gemstones. My vision is make the World a better place, one sparkle at a time.
Resources
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Your next listen …
Has Kates episode got you thinking about your own rebrand? Why not listen to our interview with Fiona Humberstone aka the Brand Stylist. Fiona is the authority on branding and we talked about her expert advice on branding for jewellers.