The BlogFrom Fine Art to Fret Saws: The Accidental Jewellery Journey of ‘I Am Acrylic’ (podcast episode)
If you love hearing how other jewellers found their way into the industry, this episode is for you! This week, Elin Horgan chats with Ruth and Brendan from I Am Acrylic, a duo who never planned to be jewellers but found themselves falling in love with the craft.
10 Mistakes Jewellers Make With Their Pricing (podcast episode)
Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them.
From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision.
If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you.
win £1000 to spend on jewellery tools, materials or training - the jewellers academy support fund for march
It's time for the Jewellers Academy Support Fund – March edition. Every other month, we’re giving £1,000 to a jeweller to invest in growing their business – and how you spend it is entirely up to you. Plus, the winner will also receive a 1-hour mentoring session in either business or jewellery making to help take things to the next level.
SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton (podcast episode)
In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses.
They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates.
How to make Sea Glass Jewellery
Sea glass jewellery is a lovely style of jewellery making bringing together nature and craftsmanship, transforming weathered glass fragments into stunning, wearable art. Each piece of sea glass has been naturally shaped and frosted by the ocean, making it truly one-of-a-kind. Whether you're drawn to the organic charm of tumbled glass or the timeless elegance of silver settings, there are several ways to turn your beachcombing treasures into unique jewellery. In this post, we’ll explore the most popular techniques—drilling, bezel setting, and claw setting—along with expert tips and tricks to help you create your own sea glass jewellery with confidence.
5 Top Tips for Making Sea Glass Jewellery with Kelly Twigg (podcast episode)
In this week's episode, I’m joined by Kelly Twigg, and we’re talking all things sea glass. She shares her top 5 tips including how to find the best pieces, different ways to set them, and the do’s and don’ts of drilling (because yes, sea glass can crack if you're not careful!). Whether you're just starting out or already working with sea glass, Kelly’s expert advice will help you take your designs to the next level. Plus, she spills the details on her brand-new sea glass jewellery course—currently at a special discounted price!
Opening my Dream Jewellery Shop After Completing the Diploma in Silver Jewellery - with Alice Catherine Jewellery (podcast episode)
This week on the Jewellers Academy podcast, Jess is chatting with the amazing Alice of Alice Catherine Jewellery about her journey from total beginner to running her own thriving jewellery business on the Isle of Lewis, Scotland. Alice shares the highs and lows of building her brand, growing her team, and what it’s really like to run a jewellery shop in a remote location. We also dive into her experience with the Diploma in Silver Jewellery — how it shaped her skills and gave her the confidence to go pro. Plus, we talk about the power of community, mentoring, and the lessons she’s learned along the way. If you’re dreaming of turning your jewellery passion into a business, this episode is packed with wisdom and inspiration!
Instagram Marketing Strategies for Jewellers with Lou Chudley of Spark Social (podcast episode)
In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences.
Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences.
Get Creative with Silver Metal Clay: Join Our Free 5-Day Challenge (podcast episode)
In this week's episode, Jess and Anna discuss the exciting world of silver metal clay, a versatile material for creating beautiful jewellery at home. They introduce a free five-day course designed for beginners, covering various techniques and projects, including personalized jewellery, embellishments, eco-friendly practices, adding gold, and finishing techniques. Metal clay is a really accessible way for making silver jewellery and offers so many creative possibilities. Listen now to find out more!
diploma in silver metal clay 2025/26 - live open day replay
Thank you so much to everyone that joined me live for the Diploma in Silver Metal Clay 2025/26 Open Day. If you weren’t able to attend or would like to watch again you can find the link as well as answers to some of your questions.
mastering the art of advanced stone setting with scott mcintyre (podcast episode)
Ready to take your stone-setting skills to the next level?
This week on the Jewellers Academy Podcast, Jess sits down with master stone setter Scott McIntyre to dive deep into the precision, tools, and artistry behind advanced techniques—especially fishtail setting.
How Much Should Your Spend on Your Jewellery Training? - How to Finance Your Diploma & Training (podcast episode)
In this episode of the Jewellers Academy podcast, Jess and Anna discuss the financial aspects of jewellery training, exploring how much one should invest in their education and the importance of continuous learning. They share personal experiences and insights on overcoming financial fears, the value of investing in oneself, and practical solutions for financing training, including payment plans and selling jewellery.
Which Jewellery Diploma is the right choice for me?
At Jewellers Academy, we offer four one-year Jewellery Diplomas but which should you choose? Find out about the Diploma courses, who they are for and what you will learn. There’s also a handy quiz that checks your experience level and lets you know which Diploma is right for you.
advanced jewellery diploma 2025/26 - live open day replay
Thank you so much to everyone that joined me live for the Advanced Jewellery Diploma 2025/26 Open Day. If you weren’t able to attend or would like to watch again you can find the link as well as answers to some of your questions.
Upskilling in Jewellery: The Power of Masterclasses for Learning Advanced Stone Setting with iain sainsbury (podcast episode)
In this week's episode of the Jewellers Academy podcast, jeweller Iain Sainsbury shares his journey from corporate career to full-time jeweller, covering his unique signature style that incorporates advanced techniques like sand casting and stone setting. He reflects on his experiences of the Jewellers Masterclasses, the importance of community support, and the motivation behind his creative process. Iain also delves into the challenges of learning new skills and the satisfaction that comes from overcoming obstacles and mastering jewellery making techniques.
what is a fishtail stone setting and how is it made?
The Fishtail Stone Setting is a very popular setting right now but what is it and how is it made?
My First Term on the Silver Jewellery Diploma with Kelly Twigg of Willow and Twigg Jewellery (podcast episode)
In this week's episode, Kelly Twigg shares her journey from a part-time jewellery hobbyist to a dedicated jeweller enrolled in the Jewellers Academy diploma program. She discusses her initial experiences with jewellery making, the transition to self-employment, and the importance of learning new techniques to grow her business. Kelly highlights the supportive community within the diploma program, the various projects she has undertaken, and how the experience has reignited her creativity. She also emphasizes the value of sharing her journey through the Diploma Diaries, connecting with others, and the challenges and triumphs of being a jeweller.
10 Things I Wouldn't Do If I Was Starting a Jewellery Business in 2025 with Jessica Rose (podcast episode)
In this week’s episode of the Jewellers Academy Podcast, Jess dives into the lessons she’s learned from years in the jewellery industry to share 10 things (actually it’s 11!) she wouldn’t do if starting a jewellery business in 2025.
Whether you’re just beginning your journey or already running a jewellery business, Jess’s insights offer valuable reminders and fresh perspectives on avoiding common pitfalls and focusing on what truly drives growth.
want to learn with us in-person? Now you can at jewellers academy brighton
I’m thrilled to announce that the Jewellers Academy Brighton website is now live and open for booking in-person workshops—woohoo!
Find out more about the jewellery school we are opening on the south coast of England.
Kickstart: 5 Days to Plan 2025 in Your Jewellery Business - Join the FREE Challenge with Jessica Rose (podcast episode)
In this week’s episode of the podcast, Jess, invites you to join the FREE Kickstart Challenge, a five-day program designed to help jewellers set intentions and goals for their businesses. On this course, you will set a vision and action plan for your business in 2025 as well as plan your revenue generating activities for bringing in the money.