Do measurements and calculations give you a headache? We have an exciting resource for you! In this episode, Jess talks with Stelios Karantonas about his new app for ring sizing, wax measurements, alloy calculations, and more. Stelios explains how it works and why it’s so useful for jewellers. He even shares how you can win a free download of the app, so make sure to listen until the end! 

Hallmarking isn’t just a standard to follow, it’s a powerful way to promote your business and educate your customers about jewellery quality. In this episode, Marianne Wilson and Charlotte Turner return to the podcast to talk about this year’s HALO Award, which honours jewellers who are promoting hallmarking in creative ways. Marianne and Charlotte explain how you can apply for the HALO Award, share examples of past year’s winners, and talk about the benefits of hallmarking for you and your customers. 

This week on the Jewellers Academy podcast I had a fascinating chat with Jeremy Shepherd all about pearls. Jeremy is a key figure in the pearl industry as the founder of Pearl Paradise, an online retailer of one of the world’s largest collections in fine pearl jewellery. He is also the author of the Pearl Guide Online resource and the vice president of the Cultured Pearl Association of America. Jeremy is generously gifting you an online certification course, Pearl as One, worth over £500 for free. In this episode, we give you a great overview of the four main types of pearls, how to price your pearl jewellery and more.

It’s much easier to run a business when you understand yourself and your motivations. In this episode, Anna C Campbell joins me to talk all things personality, focussing on the Four Tendencies theory from Gretchen Rubin. Anna explains the different tendencies - Upholder, Questioner, Rebel and Obliger and covers practical tips you can use to motivate yourself and play to your strengths in your jewellery business based on your personality type. You won’t want to miss this one! 

Do you know your jeweller job description? Knowing what your job is (and what it isn’t) will help you stay focused while also taking care of yourself. In this episode, In this week’s episode of the Jewellers Academy podcast, Jess leads us through an exercise in defining our job description as jewellery business owners, from setting our working hours to thinking about our customers to responding to challenges. No matter where you are in your business journey, this episode has something for you! 
 

It’s not too early to start planning for the holidays! In this episode, Jess walks through a mid-year review you can use to evaluate the first six months of 2023 and start preparing for the rest of the year. Whether you’re in your first year of business or you’re an experienced jewellery business owner, this episode has some excellent tools for reflection and planning. You won’t want to miss it! 

Are you struggling to grow your Instagram account or finding it hard to come up with content ideas? This episode is for you! Social media coach Jo Treadwell — also known as “Social Jo” — is sharing all of her top tips for writing great Instagram captions, selling without being too “sales-y,” making the most of hashtags, and more. Listen in to get all your caption questions answered! 

The art of selling doesn’t always come naturally to jewellers, but there are certain strategies you can learn to make your selling more effective. In this episode, Susannah Lovis shares some of her favourite questions to ask customers, tips for engaging with people in person and online, and more. Susannah is the owner of the vintage jewellery store Susannah Lovis Jewellers, and she has so many excellent insights to share! 

The deadline for joining one of our jewellery diplomas is coming up this week, so don’t wait to sign up! In this episode, Jess provides an overview of each of the diploma programmes, what you can expect to learn, and where to go for more information. She also explains why these diplomas are so beneficial for jewellers and she shares some encouragement about the importance of investing in yourself.