Join the Jewellers Academy 2-Week Instagram Challenge
September can feel like a fresh start for your jewellery business. You’re getting back to your bench, thinking about the months ahead and, with the busiest time of year for jewellers coming up in the run-up to Christmas, it’s a great opportunity to start showing up on Instagram again.
But if it’s been a while since you posted, getting started can be the hardest part. You open Instagram, know you should probably share something and then get stuck wondering what on earth am I going to post?
That’s why we’re running the free Jewellers Academy 2-Week Instagram Challenge, starting on Monday 14th September 2026.
For two weeks, we’ll give you a simple Instagram prompt every weekday to help you decide what to share. You can create a Reel, carousel, individual post or photograph - there’s no set format and no pressure to make everything perfect.
The idea is simply to give you some structure and inspiration so you can get back into posting and build some momentum as we head towards the Christmas sales season.
How does the Jewellers Instagram Challenge work?
There are 10 prompts across two weeks, with one prompt each weekday.
I’ve shared all of the prompts below, so you can plan your content ahead if that works for you. You can complete all 10, choose the ones you like or adapt them to suit your jewellery business.
When you post, use #jewellersacademychallenge and tag @jewellersacademy so we can see what you’re sharing.
If you share your post to Instagram Stories, tag @jewellersacademy there too for the chance to be reshared.
We’d also love you to support the other jewellers taking part. Have a look through the hashtag, comment on other posts and share some encouragement. A few minutes spent engaging with other jewellery businesses can make the challenge feel much more fun and help give everyone a boost before the Christmas sales season begins.
Sign up for the daily Instagram prompts
You don’t have to sign up to take part because all 10 Instagram prompts are listed below.
But if you’d like a little extra help staying on track, you can sign up for the Jewellers Instagram Challenge emails.
We’ll send each weekday’s prompt straight to your inbox, along with tips and ideas to help you decide what you could share.
It’s a simple reminder each day, so you don’t have to start from a blank page wondering what to post.
Week 1 Instagram prompts
The challenge starts on Monday 14th September 2026.
Day 1: My Workspace
Share where your jewellery gets made. This could be your bench, studio, kitchen table or wherever you spend your making time.
Day 2: New Makes
Show us something you’ve made recently. It could be completely finished, newly launched or simply something you’re particularly pleased with.
Day 3: Tools of the Trade
Which tools could you not live without? Share one of your favourites and tell us how you use it.
Day 4: Meet the Maker
Introduce yourself to your audience. Share a little about who you are, what you make and how you got started in jewellery.
Day 5: Best Sellers or Favourite Makes
Show us one of your bestselling pieces or simply something you really love making.
Week 2 Instagram prompts
Week two starts on Monday 21st September 2026.
Day 6: Workshop Helpers
Who or what keeps you company while you work? This could be a studio assistant, pet, podcast, playlist or anything else that is part of your making day.
Day 7: Work in Progress
Take us behind the scenes and show us something while it’s being made. Your audience doesn’t only need to see the polished finished piece.
Day 8: Learning and Growing
Share something you have learnt recently or a skill you’re currently working on. This could be a new jewellery technique, a business lesson or something you want to improve.
Day 9: Small Businesses I Love
Give another small business some love. Share a business you enjoy buying from, following or recommending and tell us why.
Day 10: When I’m Not Making Jewellery I’m…
Let your audience get to know the person behind the jewellery. What do you enjoy doing when you’re away from your bench?
Ready to join us?
You don’t need to create 10 perfectly polished pieces of content.
Use the prompts as inspiration, make them fit your jewellery business and choose the type of Instagram content that feels right for you.
Whether you complete every day or just pick a few prompts, we hope the challenge gives you some fresh ideas, helps you reconnect with your audience and gets you feeling ready for the busy months ahead.
The Jewellers Academy 2-Week Instagram Challenge starts on 14th September 2026.
Remember to use #jewellersacademychallenge and tag @jewellersacademy so we can see what you’re sharing.
[JOIN THE JEWELLERS INSTAGRAM CHALLENGE]