Join Our 10 Weeks to Christmas Instagram Challenge for Jewellers
Christmas is one of the biggest shopping seasons of the year, and it's a brilliant opportunity to get your jewellery in front of more potential customers. But we also know how busy this time of year can be when you're running your own jewellery business. Between making jewellery, fulfilling orders, preparing for Christmas markets and keeping everything running, finding the time and inspiration to post regularly on Instagram can be a challenge.
That's why we're inviting you to join our free 10 Weeks Christmas Instagram Challenge for Jewellers.
Starting on Friday 16th October 2026, we're sharing a series of weekly Instagram prompts to help you showcase your jewellery, connect with your audience and encourage more Christmas sales.
And the best part? You only need to create one post a week to take part!
How does the Christmas Instagram Challenge work?
The challenge runs for ten weeks, from Friday 16th October to Friday 18th December 2026.
Each week has a different theme designed to help you promote your jewellery business in the run-up to Christmas. We'll cover everything from showcasing your bestsellers and creating gift guides to sharing your story and helping those last-minute Christmas shoppers.
The prompts are designed to give you ideas and inspiration, rather than another big job for your to-do list.
You can follow all ten weeks, pick the prompts that work best for your business or adapt them to suit your own Christmas marketing plans.
We'll also be sending out weekly emails with the prompts and some encouragement to keep you going, so you don't have to do it alone.
Join the Christmas Instagram Challenge
Want some help staying consistent with your Instagram marketing this Christmas?
Sign up below to join the challenge and receive our weekly emails throughout the ten weeks.
Your 10 weekly Instagram challenges
Here's a preview of what we'll be covering over the next ten weeks.
Week 1: My Collection | Friday 16th October
Let's start by showing off your jewellery. Share your collection and help people understand what you make, your style and who your jewellery is perfect for. Sometimes we assume our followers already know what we sell, so this is a great opportunity to remind them.
Week 2: A Bestseller | Friday 23rd October
Which pieces do your customers love most? Share one of your bestsellers and explain what makes it so popular. This is a lovely way to help new customers discover pieces that others already love.
Week 3: Just Give Value | Friday 30th October
Not every Instagram post needs to be about selling. This week is all about sharing something helpful or interesting with your audience. You could offer a jewellery care tip, share a recommendation or talk about the values behind your business.
Week 4: The Packaging | Friday 6th November
Christmas shopping is all about finding something special for the people we love. Show your followers how their jewellery will arrive and what makes receiving one of your pieces such a lovely experience.
Week 5: A Gift Guide | Friday 13th November
Help your customers find the perfect Christmas present by creating a gift guide. You could feature jewellery for different people, occasions or styles, or even team up with other small businesses to share some festive gift inspiration.
Week 6: Share Your Story | Friday 20th November
People love to support independent makers, and your story is part of what makes your jewellery special. Introduce yourself, share why you started your jewellery business or give your followers a glimpse behind the scenes.
Week 7: Giftable Items Under £150 | Friday 27th November
Make Christmas shopping easier by showcasing jewellery within a particular budget. We've suggested £150, but you can choose whichever price point works best for your collection and customers.
Week 8: Testimonials | Friday 4th December
Let your happy customers do some of the talking! Share a lovely review or testimonial to show potential buyers how much people enjoy your jewellery. It's a great way to build trust and confidence in buying from your business.
Week 9: Gift Vouchers | Friday 11th December
As Christmas gets closer and posting deadlines approach, gift vouchers can be a wonderful option for last-minute shoppers. If you offer them, now is the time to let people know!
Week 10: Happy Holidays | Friday 18th December
You've made it to the final week! Take the opportunity to thank your customers and followers for their support throughout the year, wish them a lovely festive season and let them know when you'll be back and taking orders in the New Year.
Let's support each other this Christmas
One of the things we love most about Jewellers Academy is our wonderful community of jewellers supporting and encouraging one another.
We would love to see your posts throughout the challenge!
When you share your Instagram posts, use the hashtag #JewellersAcademyChallenge and tag @jewellersacademy so we can find them. We'll try to share as many as possible to our Instagram Stories along the way.
And remember, there's no need to make every post perfect or follow the challenge exactly. You can change the order, adapt the ideas and post as often as works for you.
The aim is to make your Christmas marketing a little easier, help more people discover your beautiful jewellery and, hopefully, bring in some lovely festive sales too!
Ready to join us?
Sign up for the 10 Weeks of Christmas Instagram Challenge below and let's make the most of the Christmas shopping season together.