Beyond a transaction: Crafting an excellent Customer Experience within your Jewellery Business (podcast episode)

In this week's episode, podcast host Anna Campbell chats with Fran, client experience specialist, about all things customer experience. Fran, founder of And So the Journey Begins, shares her knowledge on what customer experience is, setting customer expectations, making the experience personal, turning customers into repeat customers and much more.

 
 
 
 
 
 

Listen now:

177: Beyond a transaction: Crafting an excellent Customer Experience within your Jewellery Business


 With Fran Smith

In this week's episode, podcast host Anna Campbell chats with Fran, client experience specialist, about all things customer experience. Fran, founder of And So the Journey Begins, shares her knowledge on what customer experience is, setting customer expectations, making the experience personal, turning customers into repeat customers and much more.

Episode Description:

  • What do we mean by customer experience? (1:35)

  • How can we set customer expectations? (6:56)

  • How can we make the experience more personal? (21:38)

  • The importance of repeat customers (28:38)

  • Post-sale customer contact (33:31)

  • Where can we find Fran on the web? (41:15)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Fran on Instagram

 

Find Jewellers Academy on Instagram and Facebook


 

About Fran

I'm Fran, Client Experience Specialist  and Mum to my son - a gorgeous toddler who keeps me on my toes!

I'm on a mission to use all the experience and lessons I gained from 15 years working in customer service for large companies, to empower small business owners to grow their businesses based on a wonderful community of loyal fans. How? By focusing on the relationship building foundations that don't just go into serving customers well, but excellently.

Instagram: @andsothejourneybegins.co

 
 

Your next episode:

Clare Yuille realised that no one really teaches makers how to pitch themselves and their work to retailers, so she decided to do something about it. As the founder of Indie Retail Academy, Clare helps jewellers and other makers sell their work to independent stores. In this episode, Clare shares some of her top tips for building and managing relationships with retailers, advice for selling during the holidays, and more.