15 Weeks to Christmas: The Jeweller’s Guide to a Profitable Season (podcast episode)
Christmas is the most profitable season for many jewellers but it can also be the most overwhelming if you don’t plan ahead. With just 15 weeks to go, now is the time to get organised, take action, and set yourself up for success.
That is why we have started our weekly jewellery business Christmas tips over on Instagram. Each week, Jess will be sharing something tangible and specific you can do for your jewellery business to ensure you stay on track.
In this week’s episode of the podcast, Jessica Rose and Anna Campbell share about the tips and practical strategies to help you maximise sales, stay focused, and avoid last-minute stress. From stock planning to marketing, photography to pricing, we walk you through how to make the most of this crucial quarter.
Listen now on:
You’ll learn:
Why October and November should be selling months, not just making months
How to create giftable versions of your core collection that customers love
The importance of email marketing and consistent, simple content creation
Ways to strengthen relationships with shops, galleries, and event organisers
Pricing strategies that keep your business profitable, even as material costs rise
Key dates (like Black Friday and last postage days) to map into your plan now
Plus, discover how to keep your mindset strong, build community support, and show up consistently without burning out.
Listen to this episode now and get your Christmas strategy started today because small, consistent steps over the next 15 weeks will make all the difference.
join me on Instagram for your weekly christmas tip
If you’re not already following @jewellersacademy on Instagram, go do that now!
Jessica Rose will be sharing a tip each week, usually on a Friday/at the end of the week. You can find them in the Business tips highlight at the top of the account. To watch the tip in full, long press on the video and tap ‘watch full reel’
I have already shared two tips:
16 weeks to go: Check your pricing now - the price of precious metals have gone up so it’s time to review and increase your prices before you start selling
15 weeks to go: Photographing your jewellery with your smartphone - I show you a simple set up to get great photos to refresh your website
Your next listen
236: How to Manage Socials and Your Jewellery Business Over the Christmas Holidays
with Jessica Rose and Anna Campbell
In this week's episode, Jess and Anna discuss strategies for managing a jewellery business during the busy holiday season. They emphasise the importance of setting clear cutoff dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.