The Jewellers Academy 2-Week Instagram Challenge
Need a little help getting back into posting?
September can feel like a fresh start for your jewellery business. You’re getting back to your bench, thinking about the months ahead and, with the busiest time of year for jewellers coming up in the run-up to Christmas, it’s a great opportunity to start showing up on Instagram again.
If it’s been a while since you posted, or you’re opening the app and wondering what on earth am I going to share?, the free Jewellers Academy 2-Week Instagram Challenge is here to help.
Starting on Monday 14th September 2026, we’ll give you a simple prompt every weekday for two weeks. Use it however you want - share a post, make a Reel, create a carousel or post a photograph.
There’s no pressure to create perfect content. The idea is simply to give you some inspiration and structure, so it’s easier to get posting and build some momentum as we head towards the Christmas selling season.
How it works
I’ve shared all 10 prompts below, so you can see what’s coming and plan ahead if you want to. You can complete every prompt, pick the ones that appeal to you or adapt them to suit your jewellery business.
When you post, use #jewellersacademychallenge and tag @jewellersacademy so we can see what you’re sharing. If you share your post to Stories, tag us there too for the chance to be reshared.
And make sure you have a look at what other jewellers are sharing. Comment on and support as many challenge posts as you can. It’s a great opportunity to connect with the jewellery community and give each other a boost before the Christmas sales season.
Want a reminder each day?
Sign up for the Jewellers Instagram Challenge emails and we’ll send each weekday’s prompt straight to your inbox, along with tips and ideas to help you decide what to share.
A simple reminder to help you keep going without having to wonder what am I going to post today?
Your 2-week Instagram Challenge prompts
Starting on Monday 14th September 2026.
Day 1 - My Workspace
Day 2 - New Makes
Day 3 - Tools of the Trade
Day 4 - Meet the Maker (About You)
Day 5 - Best Sellers or Fave Makes
We have the weekend off!
Starting on Monday 21st September 2026.
Day 6 - Workshop Helpers
Day 7 - Work in Progress
Day 8 - Learning and Growing
Day 9 - Small Businesses I Love
Day 10 - When I’m not Making Jewellery I’m…
Join us from 14th September
Whether you complete all 10 prompts or just choose a few, make them your own and have fun sharing your jewellery and your business.
And don’t forget to use #jewellersacademychallenge and tag @jewellersacademy so we can follow along.