Anelia Kuprina is one of our incredible Diploma mentors and she has also taught with us at the London Jewellers School and The Jewellers Academy. We are excited for you to join us for this conversation about the stages of jewellery design.

This week I am joined by Alexis, the founder of the jewellery brand Bonnie Magpie. Alexis has a successful business and is doing all the things I support all jewellers in doing so dive in to learn about her business.

Right now, email marketing is the most effective way to sell your work online and to build a community. There’s nothing like email, so if you haven’t started or are quite new there is so much potential there! Join me as we talk through this topic.

Today I'm joined by Sally Costen aka The Clerkenwell Jeweller. Sally started her career as a graphic designer and retrained as a jeweller at the London Jewellery School. She is an incredible jeweller who regularly enters and wins jewellery design awards. In this episode, I talk to her about her career, why she enters competitions, how you can replicate this success for your business and the value behind it.

Joining me on this weeks podcast is jeweller Hayley Kruger. Hayley has been in the jewellery industry for many years and as a jeweller she has a diverse business working with customers and commissions, teaching and television work. In this episode we talk about her career as a jeweller and focus on the issue of fear and imposter syndrome and Hayley’s take on how to manage it.

This week hear from me about my story. From starting at zero, to building my jewellery business, creating the London Jewellery School and Jewellers Academy to scaling to a £500k a year business. When I first started out I couldn’t have even imagined that being possible! Find out more and some of the lessons I’ve learned along the way in this week’s podcast.

This week I’m joined by jeweller Sally How to talk about how to use Pinterest successfully for jewellers. Sally is the founder of her jewellery business How Fine Designs and she has reached nearly 300,000 monthly viewers on Pinterest. She shares her expertise and tips on using Pinterest to drive traffic to your website

This week I’m excited to share with you a strategy and 6 month plan for having a £20K Christmas in your jewellery business this year. Christmas is traditionally the busiest time of year for jewellers and 2020 will be no exception. I talk you through the different things to focus on each month from now until December to prepare for your Christmas sales, connect with your customers and smash your targets

My guest this week is award-winning Art Director and jeweller Emma René who joins us to talk about the 10 mistakes jewellers make with their branding and how to overcome those mistakes.

This week we’re joined by Banita Mistry the founder of @Jewellers_of_Colour an Instagram community connecting Black, Asian and Ethnic Minority Jewellers to share stories, resources and opportunities. This year there has been a real awakening about what is going on in the world and how we can move towards more positive change. I talk with Banita about the jewellery industry specifically and how we can move toward a better, more integrated future.

This week we’re joined by Stelios Karantonas who is a trained goldsmith. He trained in Greece before moving over to London to set up his workshop. He has his own jewellery brand and is a very knowledgeable and talented jeweller. Today he shares some of his journey to becoming a jeweller.

This week on the podcast we’re joined by the jeweller Karen Young. Karen had a successful corporate career and has made the transition to following the thing she loves - jewellery - and now has two thriving businesses. Learn about her fascinating journey and hear her advice for jewellers.

Episode 5 is all about a model jewellery photoshoot. Jewellers often photograph their jewellery with props but using a model can really elevate your brand, give your jewellery a particular look and make it more desirable for your customers. Join me in conversation with jeweller Elin Horgan who has experience of working with jewellery photoshoots for her own brand to pick up her valuable tips and advice

Episode 3 of the Jewellers Academy podcast is all about ethical gemstones. I interview Stuart Pool, a specialist in responsibly-mined and fully-traceable coloured gemstones, mainly sourced directly from mines in Sri Lanka and Tanzania. Join us for this fascinating and enlightening conversation about what ethical practice is when it comes to gemstones, how we as jewellers can be sure the gems we buy are ethically sourced and more.

Episode 2 of the Jewellers Academy podcast is all about change. The only inevitable thing in life is change. So how do we deal with it? Join me in conversation with jeweller and teacher Anna Campbell. Anna started her career as a lecturer in Psychology and brings her unique background in psychology with her knowledge of working with creative business owners to discuss mindset shifts, being kind to ourselves, the power of gratitude and much more.