UK Craft Fairs for Jewellers: Where to Sell Your Handmade Jewellery
If you're looking for craft fairs, jewellery fairs and selling events in the UK, there are a huge number of opportunities available to you as a jeweller.
From local makers' markets costing relatively little to attend, right through to prestigious contemporary jewellery fairs and large national events, selling in person can become an important part of your jewellery business.
But finding the right event isn't simply about applying for the biggest or best-known craft fair you can find.
The most successful event for you is going to depend on your jewellery, your price point, the customer you want to reach, the amount you're ready to invest and where you are in your business right now.
In our Jewellers Academy Podcast episode on how to choose the right craft fairs for your jewellery, jeweller Emma René of Narratorium talks about her experience of everything from trade shows and larger craft fairs to local markets and collaborative pop-ups.
One of the big themes of the conversation is that there is no single path through events. You might start locally and gradually move towards bigger fairs. You may discover that smaller regional events work brilliantly for your business. Or you might find your ideal customers somewhere you hadn't originally considered at all.
To help you start researching, we've put together some of the established UK jewellery fairs, craft fairs, markets and trade shows worth having on your radar.
This isn't an exhaustive list, there are hundreds of regional and local opportunities around the country, but it's a great place to start.
Jewellery-specific fairs in the UK
If you're an established jeweller with a developed collection, specialist jewellery fairs can give you access to an audience who are specifically interested in contemporary jewellery and silverware.
These events tend to be curated and competitive, so don't be discouraged if you're not ready for them yet – or if you apply and aren't selected the first time.
Goldsmiths' Fair
Goldsmiths' Fair is one of the most prestigious contemporary jewellery and silversmithing fairs in the UK.
Run by the Goldsmiths' Company in London, it has been showcasing contemporary jewellers and silversmiths for more than four decades. The 2026 fair features 138 exhibitors and gives visitors the opportunity to buy directly from makers and learn more about their skills, processes and inspiration.
Goldsmiths' Fair is highly competitive and should probably be viewed as something to work towards rather than the obvious starting point for a new jewellery business.
If exhibiting there is one of your goals, spend time developing strong, cohesive collections, excellent craftsmanship and a recognisable signature style. And do go along as a visitor. Seeing the work in person is one of the best ways to understand the standard, presentation and breadth of jewellery represented.
Being rejected doesn't necessarily mean your work isn't good enough, either. Selection varies from year to year, and many established jewellers apply more than once.
https://www.goldsmithsfair.co.uk/
Goldsmiths North
If you are based further north, Goldsmiths North is another important contemporary jewellery and silverware event to explore.
The fair brings independent makers from across the UK and Europe together in Sheffield and Yorkshire, with visitors able to meet makers and buy directly from them. Its Sheffield event is held at Cutlers' Hall, a particularly fitting location given the city's long association with metalwork and the precious metals industry.
Like Goldsmiths' Fair, this is a curated event showcasing high-quality contemporary work, but it provides another route for jewellers looking to exhibit at a specialist jewellery and silverware fair outside London.
Desire Jewellery & Silversmithing Fair
Desire Jewellery & Silversmithing Fair specialises in contemporary jewellery and silverware from independent designer-makers.
Exhibitors are selected for the quality and originality of their craftsmanship, and work ranges across different materials, styles and price points. One of the advantages of a jewellery-specific event like Desire is that visitors arrive knowing jewellery is a major focus of the fair, rather than discovering you among hundreds of unrelated stalls.
For a jeweller who has already developed a strong collection and gained some experience of selling in person, events like Desire can be an interesting next step up from smaller local markets.
Dazzle
Dazzle has been showcasing contemporary designer jewellery for many years, with exhibitions in Edinburgh and London.
It has a particularly strong emphasis on distinctive contemporary jewellery and shows work in an enormous variety of materials, from traditional precious metals to paper and plastics. Dazzle also deliberately brings together newer makers and internationally recognised designers. Its 2026 Edinburgh Festival exhibition, for example, features 55 contemporary jewellers and more than 2,000 pieces of jewellery.
If your work has a particularly strong or recognisable contemporary style, Dazzle is an event worth following and visiting.
https://www.dazzle-exhibitions.co.uk/
Silver + Form
Silver + Form is a contemporary jewellery and silverware fair held in Margate, bringing together contemporary jewellery, silverware and related work.
It is a newer addition to the jewellery fair calendar than some of the events above, but another useful specialist event to have on your radar. The 2026 open call was for its November exhibition, with makers selected to exhibit contemporary jewellery and silverware.
As with all of these fairs, check the organiser's website and mailing list well ahead of time, because applications can close months before the actual event.
Open Call: Silver + Form Contemporary Jewellery & Silverware Fair 2026
Contemporary craft fairs that include jewellery
You don't have to exhibit at a jewellery-only fair to find customers who appreciate and understand handmade work.
Some of the UK's strongest selling opportunities are carefully curated contemporary craft fairs, where jewellery sits alongside ceramics, textiles, glass, furniture, printmaking and other disciplines.
For many jewellers, this can actually be an advantage. Your customer may be interested in independent design and contemporary craft more broadly rather than setting out specifically to attend a jewellery event.
Craft in Focus
Craft in Focus runs a programme of contemporary craft and design fairs at venues including RHS gardens and Hever Castle.
Unlike markets that combine handmade work with imported or mass-produced products, Craft in Focus says it specifically prohibits imported and mass-produced work and selects professional designers, artists and craftspeople to exhibit. Jewellery is represented alongside disciplines including ceramics, textiles, glass, furniture, leather and metalwork.
It's particularly worth looking at if you want to be positioned alongside other high-quality handmade businesses and reach customers who already value contemporary craft.
Craft in Focus also works alongside Desire Jewellery & Silversmithing Fair at selected events.
Great Northern Contemporary Craft Fair
The Great Northern Contemporary Craft Fair, or GNCCF, is another established name to have on your list, particularly if you're looking for opportunities outside London.
Great Northern Events currently runs contemporary craft fairs in both Manchester and Newcastle, providing a platform for makers working across different craft disciplines.
As with any curated contemporary craft fair, take a close look at previous exhibitors before applying. It will give you a much better sense of whether your work, price point and style will sit comfortably within the event.
https://www.greatnorthernevents.co.uk/
Handmade in Britain and Handmade Chelsea
Handmade in Britain runs a number of contemporary craft events, including Handmade Chelsea.
Handmade Chelsea is one of the longest-running contemporary craft shows in the UK and brings more than 100 designers together at Chelsea Old Town Hall. Jewellery is one of the core disciplines alongside ceramics, glass, textiles, furniture, metalwork and other contemporary craft. Exhibitors are selected on quality, originality, craftsmanship and suitability for the event.
There is also Handmade Oxford, another carefully curated event with a significant jewellery presence.
These are useful fairs to investigate if your work sits within the higher-quality contemporary craft market and you want to reach an audience who actively seek out independent makers.
https://www.handmadeinbritain.co.uk/
Craft Festival Bovey Tracey
Craft Festival runs prestigious annual events bringing together makers across many different disciplines.
Its best-known event is Craft Festival Bovey Tracey in Devon, and it also runs an event in Cardigan, Wales. The festivals combine selling with demonstrations, talks and workshops, creating more of an immersive celebration of contemporary craft than a straightforward shopping market.
Jewellers exhibit alongside other highly skilled makers, making it another strong option if your work fits within the contemporary craft world.
MADE London
MADE London has historically been one of the recognised contemporary craft and design fairs in London, showcasing jewellery alongside ceramics, textiles, furniture, homeware and other design disciplines.
However, it's worth knowing that the organisers have currently paused MADE London, explaining that the economic climate doesn't make running a top-end central London craft fair viable at present. They say they hope to return when conditions are right.
The organisers continue to run MADE Winchester, so this is still an organisation worth following if contemporary craft fairs fit your jewellery brand.
It's also a useful reminder that the events landscape changes. Fairs come and go, move venue, change format or take a break, so always check the latest information directly with organisers before building your selling calendar.
Salad Days Market
Not every opportunity needs to look like a traditional craft fair.
Salad Days Market runs colourful, contemporary small-business pop-ups in London and has held markets at venues including Battersea Power Station, Selfridges, Dulwich Picture Gallery and The Shard.
This can be particularly interesting for jewellery brands with a bold, playful, fashion-led or highly visual identity.
It's also a good example of why you need to look at the overall feel of an event rather than simply ask whether it is officially a “jewellery fair”. If the other brands, venue, audience and marketing feel like a natural fit for your customer, it may be a much better opportunity than a more traditional craft event.
https://saladdaysmarket.co.uk/
Crafty Fox Market
Crafty Fox Market has been supporting independent UK designers and makers since 2010, primarily through seasonal London markets and partnerships with cultural institutions and festivals.
Jewellery is one of its regular categories, alongside ceramics, clothing, accessories, homeware and other independent products. Crafty Fox has also produced markets at festivals including Shambala and We Out Here.
Again, it's an example of the type of event that may work particularly well for contemporary jewellery brands with an accessible price point and strong visual identity.
https://www.craftyfoxmarket.co.uk/
Cockpit
Cockpit is one of London's major centres for contemporary craft, with studios in Bloomsbury and Deptford.
It runs a changing programme of exhibitions, open studios, events, workshops and opportunities involving the makers based there.
Rather than thinking of Cockpit as a conventional craft fair that you simply book a stand at, it's worth following its programme and opportunities – and visiting its events if you're interested in the contemporary craft world.
https://cockpitstudios.org/whats-on/
New Designers
New Designers is slightly different from the other events on this list.
It is the UK's major annual showcase for graduate design talent, covering disciplines including jewellery and precious metalwork.
That means it isn't a general selling fair for established jewellery businesses. However, it is highly relevant if you're graduating from a jewellery or design course, and it's also an excellent event for other jewellers to visit.
You can see emerging trends, discover new makers, make industry connections and get a sense of what is happening across contemporary jewellery and design.
Spirit of Christmas Fair
At the other end of the scale is the Spirit of Christmas Fair at Olympia London.
This is a very large, high-investment consumer event rather than a specialist craft fair. The 2026 show runs for seven days and features more than 600 handpicked independent brands, attracting tens of thousands of visitors.
For the right jewellery business, that level of footfall and access to Christmas shoppers can make a large event very attractive.
But it is not necessarily an event to jump into at the beginning of your selling journey.
Large fairs require enough stock, a strong and professional display, sufficient margin in your pricing and the confidence to make a substantial financial and time investment.
Before booking anything on this scale, do your sums carefully and, ideally, visit first and speak to businesses that have exhibited there.
Don't overlook regional craft fairs
The nationally known fairs are only one part of the picture.
There are excellent local and regional makers' fairs all over the UK, and for many jewellery businesses these can be some of the most profitable and enjoyable events to attend.
To give just one regional example, in the South East you might come across events such as The Maker's Fair, Wealden Times Fairs and Towner Eastbourne's Christmas Fair.
The Maker's Fair, for example, runs a programme of curated events across Sussex, including venues in Brighton, Hove and National Trust properties.
The Wealden Times Fairs bring together hundreds of independent businesses across categories including jewellery, fashion, gifts, homeware and food.
And these are just a tiny snapshot of what exists in one part of the country.
There will be equivalents near you.
Search for makers' markets, contemporary craft fairs, Christmas markets, gallery events, open studios, art trails, country shows and independent shopping events in your local area.
Ask other makers where they sell.
Join local creative business groups.
Follow arts organisations and galleries.
And once you've found one good event organiser, join their mailing list. Many organisers run several events throughout the year.
The Makers Fair - https://www.themakersfair.com/
The Wealden Times Mid Summer/Winter Fairs - https://wealdentimes-fair.co.uk/
The Towner Christmas Fair, Eastbourne - https://townereastbourne.org.uk/whats-on/christmas-fair
What about trade fairs?
There is another category of event to consider if you want to sell your jewellery wholesale to shops and other retailers.
A trade fair is very different from a consumer craft fair.
Instead of selling individual pieces of jewellery to the public, you're exhibiting your collection to retail buyers who may place wholesale orders to stock your jewellery in their shop.
One of the major UK events in this space is Top Drawer at Olympia London.
Top Drawer brings hundreds of brands together with thousands of retailers and buyers looking for products to stock, with categories spanning fashion, gift, home and other retail sectors.
This is only relevant if your business is ready for wholesale.
You'll need to think about wholesale pricing, minimum orders, production capacity, lead times and whether you can make your jewellery profitably at the volumes retailers may require.
But if finding stockists is part of your business strategy, trade fairs open up a completely different route to market.
How do you decide which jewellery fair to apply for?
A long list of events is useful, but don't fall into the trap of assuming that the most prestigious event must automatically be the best one for you.
Before applying, look at the event from the perspective of your ideal customer.
Who attends?
What do the other exhibitors sell?
What are their price points?
Does the standard and style of the work feel compatible with your own?
How well does the organiser market the fair?
How much does it cost once you include the stand, travel, accommodation, display equipment and your time?
How much stock will you need?
And perhaps most importantly: can you imagine your customer walking around this event?
If possible, go along before you apply.
Look at the stands. Watch how people shop. Notice which exhibitors are busy. Talk to makers if there is an appropriate opportunity to do so.
Doing this research can tell you far more than an event's website alone.
Your best jewellery fair might not be a jewellery fair
And finally, don't limit yourself to events with “jewellery” or “craft” in the title.
Think about the person who buys your jewellery and ask yourself where else they might be.
Jewellers sell successfully at music festivals, tattoo conventions, garden events, fashion pop-ups, heritage venues and all sorts of niche fairs and gatherings.
If your jewellery connects with a particular passion, identity, aesthetic or community, an event built around that interest may give you access to exactly the people you want to meet.
Sometimes being the only jeweller in the room is much more valuable than being one of fifty.
The aim isn't to sell at every possible event.
It's to find the places where your jewellery, your customer and your business are the right fit for each other.
Start with the opportunities that feel manageable, learn from each event you do and build from there.
And remember that an event doesn't only have value if you make a huge number of sales on the day. The conversations you have, the feedback you receive, the people who discover your brand and the connections you make with other makers can continue to benefit your business long after you've packed up your stand.
Want more help choosing the right craft fair for your jewellery? Listen to episode 327 of the Jewellers Academy Podcast with jeweller Emma René, where we talk about how to research events, what to look for before you apply and how to get more from selling your jewellery in person.
A note about this list
Craft fairs and selling events change regularly. Dates, venues, application processes and even the events themselves may change from year to year, so always check directly with the organiser for the latest information before making plans or paying for a stand.