The Good Girl Rebellion: Building a Business That Works for You with Anna Campbell (podcast episode)
Do you ever feel like you’re great at supporting others but struggle when it comes to prioritizing yourself and your own business? You’re not alone and there are things you can do. This week on the Jewellers Academy podcast Jessica Rose chats with our part time Community Manager Anna Campbell. Anna is a former psychology lecturer and author of the brand new book Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless, about how women who identify with the ‘good girl’ personality can grow businesses that align with who they really are without burning out or trying to force themselves into a model that doesn’t fit.
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Anna shares insights from her new book, including her REBEL methodology:
RESILIENT MINDSET - Clear away overwhelm, indecision and fear of criticism and start building confidence and grown. Mindset is the foundation of how we feel and how we build a business so it is a crucial step
EVERYDAY ACTION – Finding ways to get things done that actually work for you because you likely are great at prioritising everyone else but you and your business always ends up at the bottom of the list.
BOLD MARKETING – At every stage of your business, particularly at the beginning, bold marketing is the key to your success. But stepping into the spotlight and learning to receive doesn’t always come naturally so this section of the book is all about how to do this.
EMPOWERED PRICING – Change your money mindset, stop undercharging and show up for yourself and your business. This is all about tackling internalized beliefs around money and charging fairly.
LIBERATING RESULTS – Creating long-term change through small, manageable shifts.
In this episode, Jess and Anna explore why so many creatives and entrepreneurs struggle with self-prioritization, and how we can break free from people-pleasing patterns to build businesses rooted in integrity, confidence, and self-care.
If you’ve ever found traditional business advice overwhelming or anxiety-inducing, this episode offers a gentler, more compassionate approach - one that helps you embrace who you are while still expecting more from yourself.
Support Anna
If you’ve been following Jewellers Academy for a while you will recognise Anna. She has worked with Jessica Rose and her businesses since 2012. She teaches on our Diploma in Silver Metal Clay and has filmed a number of jewellery making and business courses with us. A key part of growing the Jewellery Business Bootcamp and the Jewellery Business Academy.
We want to support her in ensuring her book is a bestseller. The Good Girl Rebellion is available worldwide on Kindle and in paperback, launching on 2nd September 2025. Pick up your copy on release day to help it hit bestseller status! And if you are listening to this episode after 2nd September, the book is out now and is a must read.
About Anna Campbell
Anna Campbell is the founder of The Good Girl Rebellion, leading a powerful cultural shift: dismantling the ‘good girl’ conditioning that keeps women small, and replacing it with bold, values-led leadership in business and beyond.
With over a decade of experience empowering women entrepreneurs, Anna specialises in mindset, pricing, visibility and self-leadership, guiding women to claim their worth and lead with integrity. Her work is backed by real-world results: she was the first hire at a startup that scaled from zero to seven figures and over 30 staff. Rising from Marketing Coordinator to senior leadership, Anna gained hands-on insight into every stage of building a profitable, purpose-driven business.
Anna trained as an Associate Certified Coach (International Coaching Federation) with Martha Beck and brings a unique blend of academic and practical expertise to her work. As a former psychology lecturer at a London university, she combines deep psychological expertise with transformative coaching tools to support women to rewrite their internal narratives and reshape their external realities. Her book, Good Girl Rebellion (Rethink Press, September 2025), is a fierce rallying cry for women to stop shrinking and start shaping their own rules of success.
A magnetic speaker and media contributor, Anna has been featured on BBC Radio, 5 Live, STV, The Scotsman, Huffington Post and the Daily Record, and is the co-creator of the Full of Ourselves podcast, home to raw, unfiltered conversations about courage, visibility, and building businesses that last.
With a signature aesthetic, clear digital voice, and a growing global community, Anna’s platforms are a beacon for women ready to break free from perfectionism, people-pleasing and playing small. Her work is more than coaching, it’s rebellion, revolution, and a return to self.
Your next listen
Beyond the bench: tips for stepping out of your creative comfort zone
With Anna Campbell and Heidi Hinda Chadwick
In this week's episode of the Jewellers Academy podcast host Anna Campbell is talking with Heidi Hinda Chadwick. Heidi is a Creative Life Coach and Anna is a Business and Mindset Coach and they are each other's coaches! In this conversation they dive into the subject of navigating our comfort zone looking at what a comfort zone is, how to know you are in your comfort zone, tips for getting out of your comfort zone and much more. This is an inspiring and gentle look at how and when we grow.