Top Tips for Writing Emails People Want to Read with Anna Campbell (podcast episode)
Email marketing is a powerful tool for jewellers, but only if you’re getting people to actually read what you send them. In this episode, Anna Campbell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is still important in 2022. Anna is the part-time community manager for Jewellers Academy, and she’s also a coach for creative business owners.
112 - Top Tips for Writing Emails People Want to Read
With Anna Campbell
Email marketing is a powerful tool for jewellers, but only if you’re getting people to actually read what you send them. In this episode, Anna Campbell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is still important in 2022. Anna is the part-time Community Manager for Jewellers Academy, and she’s also a coach for creative business owners.
Episode Description:
In this episode, Anna Campbell is taking over the podcast to talk about email (0:50)
Why is email marketing still important, and how do you use it well? (2:39)
1. Have one person in mind, and write to them (5:24)
2. Think about what you would want to read (7:24)
3. Stick to a consistent schedule (10:22)
4. Encourage people to engage and reply (12:05)
5. Don’t call it a newsletter or mailing list (13:40)
6. How to get around a spam filter (14:59)
7. Remember to sell (19:16)
About Anna C Campbell
Anna is a Mindset and Business Coach working with women solopreneurs who are brilliant employees but stall out when working for themselves.
www.annaccampbell.com
@annaccampbell on Instagram
Resources
Watch this episode on YouTube
Create a Winning Welcome Email Sequence with Jessica Rose
Follow Anna Campbell on Instagram
Find Jewellers Academy on Instagram and Facebook
Your next listen
When it comes to email marketing, getting started is often the hardest part. To help with that, we’ve created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge.
