EPISODE 3
Build a brand for your jewellery business. Look at the five keys to building your brand and practical actions you can take to get started right away.
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EPISODE 2
Business planning helps get your thoughts in order but can take time. Use Jessica’s one-page business planning tool to map out your business. Suitable for all levels of jewellery business.
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EPISODE 1
Hello and welcome to Episode one of the Jewellers Academy Video Podcast! It is wonderful to have you here…. To kick us off, for the next three weeks we are going to be following the three-part video course on ‘Starting a Jewellery Business’.
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Hello jewellers! We have a great new project for you to try and this one is beautiful simple and fun to do at home. Follow the video below to make your own silver stud rose earrings and rings.
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Soldering is a process that got me so excited the first time I was shown how to do it - I immediately saw a world of new design ideas open up to me!
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Knowing what makes your customer tick is without a doubt one of the hardest (but the most critical) aspects of creating a successful business.
Intimately knowing your customer can positively impact every aspect of your business from where you sell your products, to the designs and materials you use, your product descriptions, and even your marketing pitches and copy. If you know what makes she (or he!) tick you can tap into their hopes and dreams to make what you have to sell irresistible to them. But, getting to know your customer does take time and effort and will be a continual process.
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When getting started with silversmithing and making your silver jewellery from home you will need something called ‘pickle’ which is a mild acid solution (don't worry - it is VERY mild) that will clean up your piece after you have heated or soldered it.
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