Posts in Jewellery Business
How to have a sale without having a sale

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Is there a particular brand you can think of where you wait for the sales before buying? It’s natural not to want to pay full price for an item if you know a sale is around the corner however, this can be a problem when you are selling handmade jewellery. Here is what to do instead!

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Top Tips For Building a Metal Clay Business

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There are many universal lessons on how to launch and grow a jewellery business that span all mediums, however there are some things specific to the unique and wonderful metal clay world that are well worth considering when building a business out of a love of this craft.

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GDPR for Jewellers

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GDPR can be a confusing area for any small business. But don’t let it scare you away from email marketing and engaging with your customers. Read our tips on how to make your business GDPR proof.

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Craft fair checklist for jewellers

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Your checklist of what you need when you’re selling at a craft fair so that you can make sure you’re fully prepared! Take a look…

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Why Under-Pricing Your Jewellery Is Losing You Sales

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We all know that pricing is a challenging area for jewellers and the answer that many of us turn to is just to under-price a little in order to make sure we are not over pricing. See why that is not the answer and what to do instead.

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Five keys to running a jewellery business that pays the bills

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There comes a point when we really want to take our jewellery business up an notch and work on it full-time but sometimes this feels like a distant dream. Let's take a look at some of the key steps you can take to build a jewellery business with profits. 

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Top hashtags for your jewellery business

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How do you get found on Instagram? Use the right hashtags! Check out this latest blog post for some inspiration and ideas for the right hashtags for your jewellery business.

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Funding and grants for jewellers

As our business grows sometimes we need some extra funding or support get get the next stage off the ground. See our round-up of grants, loans, awards and opportunities for jewellers and help us add any more to the list…

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Case study - getting press for your jewellery business

Want to see how getting featured in the press is done? Check out this case study from Anna Campbell our Community Manager at Jewellers Academy. Anna has had success in getting featured in the press with her jewellery and has some great tips on how you can too!

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Personal versus business Instagram account - which do you choose?

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Instagram is THE place to be for jewellers on the web but should you choose a personal or a business Instagram account?

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Pricing Your Jewellery For Profit

We all know that pricing your jewellery can be a real challenge in your business, and it is more of an art from than a science, but there are some guidelines we can follow that can help us in the process. Watch the video lesson below to learn all about pricing effectively. 

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5 ways to get to know your customer

Knowing what makes your customer tick is without a doubt one of the hardest (but the most critical) aspects of creating a successful business.

Intimately knowing your customer can positively impact every aspect of your business from where you sell your products, to the designs and materials you use, your product descriptions, and even your marketing pitches and copy.  If you know what makes she (or he!) tick you can tap into their hopes and dreams to make what you have to sell irresistible to them.  But, getting to know your customer does take time and effort and will be a continual process. 

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