Posts in Jewellery Business
Funding and grants for jewellers

As our business grows sometimes we need some extra funding or support get get the next stage off the ground. See our round-up of grants, loans, awards and opportunities for jewellers and help us add any more to the list…

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Case study - getting press for your jewellery business

Want to see how getting featured in the press is done? Check out this case study from Anna Campbell our Community Manager at Jewellers Academy. Anna has had success in getting featured in the press with her jewellery and has some great tips on how you can too!

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Personal versus business Instagram account - which do you choose?


Instagram is THE place to be for jewellers on the web but should you choose a personal or a business Instagram account?

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Pricing Your Jewellery For Profit

We all know that pricing your jewellery can be a real challenge in your business, and it is more of an art from than a science, but there are some guidelines we can follow that can help us in the process. Watch the video lesson below to learn all about pricing effectively. 

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5 ways to get to know your customer

Knowing what makes your customer tick is without a doubt one of the hardest (but the most critical) aspects of creating a successful business.

Intimately knowing your customer can positively impact every aspect of your business from where you sell your products, to the designs and materials you use, your product descriptions, and even your marketing pitches and copy.  If you know what makes she (or he!) tick you can tap into their hopes and dreams to make what you have to sell irresistible to them.  But, getting to know your customer does take time and effort and will be a continual process. 

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